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Ashton Woods Homes

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Ashton Woods Now Puts New Homes in Prospective Buyers’ Hands – Literally New Superheroes Campaign Touts Smartphone App, Home Buying "Tools"

Atlanta, GA, January 21, 2012 --( Ashton Woods Homes, a premiere builder of eco-friendly and energy-efficient new homes recently announced the launch of their new “Super Homes for Super People” marketing campaign which includes a state-of-the-art smartphone app, superheroes-style comic book and other edgy collateral material designed to attract and assist targeted prospective homebuyers in finding their new home.

The smartphone app for iPhone and Android includes typical app features like community and individual property listings and details, elevations, videos, news feed and brief content about Ashton Woods Homes – all fed, in real-time to the app from the company’s back-end data systems.

The app also includes a set of financial calculators to help prospective buyers determine how much home they can afford, how much in utilities they can save and even how they can pay down their mortgage in less than 30-years. Prospects can also easily identify the homes they like, save them in the app, email them and even share them on their social networks like Facebook and Twitter.

But, the real wizardry in the app comes from how the GPS feature is being used to aid home buying prospects. The app includes a geofence which is a virtual perimeter around a specific location. When this virtual perimeter is crossed; for example, when an app user drives by an Ashton Woods community, they receive a real-time message on their screen, alerting them; providing community-specific information, text directions and/or encouraging them to stop in at the local community.

“In developing the Ashton Woods Homes native app, we took into consideration all of the distinct ways our client’s customers would desire information about nearby new home communities, and in doing so, empowered prospective homebuyers to get the information they need quickly and efficiently,” stated Erik Jensen, ASTRALCOM Chief Technology Officer.

Additionally, wherever an app user is, they can map immediate driving directions from their current location to any of the Ashton Woods Homes communities nearby.

Tad Serbin, Senior Vice President of Sales and Marketing at Ashton Woods Homes explained that the app enables a smartphone to provide exact directions to every Ashton Woods Community from anywhere in the United States and that the app will alert users when they are within close proximity of any Ashton Woods Homes community.

“Ashton Woods Homes is excited to be able to help homebuyers by providing a smartphone app that delivers a clear benefit in helping them find our homes and communities easier,” stated Mr. Serbin. “We wanted to also empower homebuyers by allowing them to utilize the same analysis calculators and other comparison tools that our onsite Super Sales Professionals use in helping educate people on making the right home buying decisions,” explained Mr. Serbin.

More home buying tools are integrated into the app: “Our app will help provide affordability, energy efficiency and monthly payment analysis and at the push of a button, anyone is elevated to Super Hero house hunting status, explained Mr. Serbin. “The new app turns all prospective buyers and resale agents into an Ashton Woods’ new home shopping superhero,” he added.

Other informative and fun elements in the “Super Homes for Super People” campaign include a superhero-themed comic book for all family members and superhero cape for kids, which are both available at local Ashton Woods Homes communities.

The smartphone app can be downloaded free from Android and Apple app stores, or by visiting Ashton Woods Homes also has a mobile website for Blackberry users available from the URL above.

About Ashton Woods Homes

Ashton Woods Homes is one of the nation’s largest private homebuilding companies, with operations in Atlanta, Austin, Dallas, Houston, Killeen, Orlando, Phoenix, San Antonio, Raleigh and Tampa. For more information, visit

Contact Information
Ashton Woods Homes
Tad Serbin

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