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XD Sports Introduces Monster Energy to the Rough & Tumble World of Professional Bull Riding

In a cooperative agreement with XD Sports, Professional Bull Riders LJ Jenkins, Rubens Barbosa, Guilherme Marchi and Robson Palermo will run the Monster Energy M-claw logo at 2012 PBR Built Ford Tough Series events.

Corona, CA, January 23, 2012 --( Monster Energy, America’s No. 1 by-volume energy drink in sales, is pleased to announce a cooperative sponsorship agreement with XD Sports, an agency that represents Professional Bull Riders (PBR), to sponsor top pros LJ Jenkins, Rubens Barbosa, Guilherme Marchi and Robson Palermo for the entire 2012 PBR Built Ford Tough Series season.

The PBR Built Ford Tough Series is a 30-event series that is televised on CBS, NBC, CBS Sports and NBC Sports. Monster Energy will be Primary sponsors of Jenkins (2008 PBR World Finals Champion) and Barbosa (2011 PBR Rookie of the Year) and Secondary Sponsors on Marchi (2008 PBR World Champion) and Palermo (2008 & 2011 PBR World Finals Champion).

“Monster Energy’s initial exposure into PBR was thrilling – with Guilherme Marchi winning the Anaheim round right here in our corporate headquarters’ backyard,” said Monster Energy’s Mitch Covington. “With hundreds of action sport athletes spanning the globe in virtually every extreme-style sport available, PBR was a natural fit for Monster Energy and we look forward to working closely with the riders and XD Sports through the coming months to help further the Monster Energy brand within the professional bull riding community.”

“XD Sports is pumped to welcome Monster Energy to the sport of Professional Bull Riding,” said Shawn Wiese, principle at the Idaho-based XD Sports. “Monster Energy is an iconic brand in the world of extreme sports and we are happy to have them on board with some of the toughest and most extreme athletes in the world, Professional Bull Riders.”

Added Jenkins: “I’m proud and excited to be representing Monster Energy on the PBR Built Ford Tough Series. It’s a great feeling to have a company like Monster Energy believe in me and my career.”

About Monster Energy

Monster Energy supports the scene. Be it Professional Bull Riding, FMX, motocross, road racing, skate, surf, mountain, on the road with Warped Tour, the DUB Show, Ozzfest … or just kickin’ it local with the bros … wherever the action’s going off you’re sure to find the M-claw logo. Monster Import, Import Light and DUB join all the types - Original Monster Energy, Lo-Carb Monster, Monster Assault, Monster's fruit juice hybrids dubbed Monster Khaos, Monster M-80 and Monster MIXXD, the ground-breaking Java Monster and X-Presso Monster premium coffee & cream drink line supercharged with Monster Energy's blend, 3 oz. Monster Hitman Energy and the new Monster Energy “Rehab,” combining ice tea and lemonade with Monster Energy OG. Our new PBR guys like ‘em, so will you. On the Net at

About XD Sports

XD Sports is an agency that represents Professional Bull Riders who compete on the PBR Built Ford Tough series.

Contact Information
XD Sports
Shawn Wiese

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