Snooth Partners with Inertia Beverage Group

Wine recommendation engine teams up with Inertia to provide users with direct link to wineries

New York, NY, May 13, 2007 --( Snooth announced that it has partnered with Inertia Beverage Group to provide its users with direct access to wines sold by over 300 wine brands. Inertia, the leading provider of web-based direct sales technology to the wine industry, works with its winery clients to enable easy, smart, efficient access to the growing consumer direct channel for wine. By teaming up on this initiative, Snooth and Inertia can simplify the process of researching and buying wine, by enabling users to link directly from the product detail page on Snooth to the point of sale on the winery website.

"We believe that bringing together customers and wineries together through technology is the future of the wine industry. Snooth’s cutting edge platform helps consumers navigate difficult purchasing decisions and creates an excellent bridge to help consumers make educated choices for increased purchasing satisfaction," says Paul Mabray, CEO and Founder of Inertia.

"We are excited to be able to add these wineries to the growing list of options available to our users for purchasing wine," says Snooth Founder, Philip James, “Being able to read multiple wine reviews and then proceed directly to the winery site to purchase the wine greatly simplifies the process."

Snooth is still in closed beta and access is currently invitation only. To request an account please sign up at

About Snooth
Snooth promises to revolutionize the way people choose wine.

By combining the company’s proprietary algorithms with the world’s most comprehensive wine database, Snooth is able to accurately identify the wines best-suited to an individual.

Snooth analyzes a user’s unique set of interactions with the site and, using its powerful recommendation engine, leverages this digital fingerprint to generate highly-personalized wine recommendations. Snooth also interprets wine queries more naturally and optimizes the relevancy of search results, by incorporating semantic search elements into its core technology.

Snooth is currently in closed testing. Please visit for more information.


About Inertia Beverage Group
Inertia Beverage Group, based in Napa, California, is the premier provider of web-based technology used by wineries to manage direct sales and marketing. Inertia’s REthink Engine technology is at the heart of the direct sales and marketing efforts of more than 300 wine brands. Inertia’s technology and services affords wineries an integrated platform from which they can manage customer data, online sales to consumers and the trade, on-line content, product fulfillment, wine clubs and e-mail based sales campaigns. More information about Inertia Beverage Group is available at .


Paul Mabray, Inertia Beverage Group
707-227-2187 •

Tom Wark, Wark Communications
707-933-9313 •

Tori Wilder, Wark Communications
707-227-8310 •

Natalya Murakhver