Innovation Direct™ Confirms Attendance at Upcoming 2012 Edition of International Home and Housewares Show

Miami, FL, February 01, 2012 --(PR.com)-- Innovation Direct™, a South Florida-based leader in the field of invention and patent licensing now in its 15th year of serving independent inventors, is proud to confirm that it will participate in the International Home and Housewares Show for the 9th consecutive year. Always an extremely productive and fruitful event, this year’s edition of the International Home and Housewares Show holds the promise of being better than ever. For the first time in its history, the proceedings will span 4 days at the McCormick Place in Chicago, Illinois, beginning on Saturday, March 10th and concluding on Tuesday, March 13th.

As per the official show website, www.housewares.org, the event will be divided into 4 major categories: Clean, Contain + Sustain, Dine + Design, Discover Design, and Wired + Well. An area featuring exhibitors from all over the international landscape, Global Crossroads, will also be a part of the 2012 edition. The official estimates from the show organizers reveal that approximately 60,000 attendees, 2,000 exhibitors, and over 20,000 buyers from 100 continents will descend upon the McCormick Place over the 4 day period this year.

"This event is one we look forward to each year with great anticipation," commented Peter Doran, Innovation Direct™'s Managing Director. "We have obtained leads at this show that have benefited a number of our inventor's products over the years, including the Chop 'N Serve, which is now selling on television and worldwide online!"

In addition to the central event themes already mentioned, Innovation Direct™’s extensive Home and Housewares Show experience has shown that exhibitors in the pet, lawn and garden, and home improvement industry are also very well represented annually, making it one of the most valuable trade shows on its itinerary. As customary, Innovation Direct™ representatives will conduct follow-up with all leads met at the event and will explore the possibility of enrolling each one in its dynamic new product information service for manufacturers, Innovation Direct To Industry™.

About Innovation Direct™: Miami, Florida-based Innovation Direct™ is in its 15th year as a leader in the field of new product licensing and intellectual property transfer and is the exclusive licensee of a proven and patented invention and patent licensing process.

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