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GovX, Inc.

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From Apparel and Action Sports Equipment to Tactical Gear and Jewelry, New Military and Government Discount Shopping Site Partners with 40 Premium Brands and Projects More Than 100,000 Members by Spring 2012

San Diego, CA, February 02, 2012 --(, owned and operated by GovX, Inc., is the first and only online shopping destination dedicated to providing military, law enforcement and related government personnel and their families with the opportunity to purchase premium lifestyle products, as well as on-duty tactical gear, directly from manufacturers at prices well below retail. Since its launch in October 2011, GovX has reached several significant milestones in the growth and popularity of its site, now offering more brands and products than ever before, such as men’s and women’s apparel, jewelry, shoes, action sports and fitness equipment, accessories, and more. With free registration for all military and government personnel and their families, the fast growing online shopping site is projected to have more than 100,000 active members by spring 2012.

“GovX’s leadership team has longstanding experience serving direct to military, law enforcement and related agencies through ecommerce companies that served more than 750,000 users,” said Marc Van Buskirk, CEO and a founder of GovX, Inc. “The GovX team hand picks the best, most unique and most popular items from each category, and we’ve further vetted these products with experts in the field. Military and government personnel and their families will know they are finding high quality lifestyle and tactical products they will enjoy, while saving significant time and money by shopping on”

With the mission of providing the Internet’s largest, most comprehensive military and government discount shopping service, developed its special ecommerce platform to offer products direct from manufacturers at discounted prices not otherwise available through traditional online or on-base sales channels. is a controlled-access ecommerce site, ensuring that special pricing is accessible only to the very deserving group of qualified members, not to the general public. The products offered on are not closeouts or discontinued items, but everyday premium brands. estimates there are more than six million active duty personnel, spouses and children who comprise today’s active and reserve duty military households. When combined with retired military and active law enforcement personnel, including the FBI, Border Patrol, fire and other related agencies, GovX’s qualifying membership target reaches well over 25 million. is now filling a void by offering this very deserving demographic its own privileged e-commerce experience.

In addition to benefitting active duty personnel and their families with significant savings, the service benefits manufacturers by enabling them to drive more business to this targeted group without compromising relationships with traditional retailers. Manufacturers also have the opportunity to align themselves with the higher cause of supporting those who protect our country and our communities. carefully selects vendor-partners that deliver high quality and unique products that members will enjoy. SPY, OluKai, London Bridge Trading Company and Sector 9 are among the 40 premium lifestyle brands has partnered with to provide privileged savings to military and government personnel. The member verification process ensures that brand partners are able to offer special military and government discounts not otherwise viewable or accessible to the general public.

Built to thank and honor those who serve, allocates a portion of proceeds from purchases made by its members to benefit military associations and foundations to support the families of both the armed forces and law enforcement. Van Buskirk added, “Through, we’ve created a business where everyone wins. Military and government employees and their families enjoy significant savings on premium lifestyle products, such as apparel, action sports equipment, and gifts, as well as on-duty tactical gear. Manufacturers create a loyal customer who is grateful for the savings, while distributing current products to this highly desirable market.”

Van Buskirk also described its give-back program to military and government associations who can easily extend GovX’s savings to their members through GovX Association and Foundation Support Program. Participating military and law enforcement associations and foundations receive a portion of the proceeds from their members’ purchases. has successfully created the ultimate, one-of-a-kind online shopping experience for active duty, reserve and retired members of the U.S. Armed Forces and related government agencies, and continues to be overwhelmed by the daily outpouring of thanks from members for providing them with such exceptional quality and service, such as:

“You are an incredible company. My friends and I in law enforcement appreciate your special pricing.” – D. Chavez
“Your customer service is outstanding. I worked with your customer service associate and she went over and above to help me... Thank you for your site and services, I will recommend you to my fellow SAR and Firefighters!” – D. Wehling
“Thank you so much for providing this service. Quality products, great selection, easy shopping and check-out at unbeatable prices.” – G. Molina

Military and government employees may register for free at and follow GovX on Facebook.

Contact Information
GovX, Inc.
Caroline Callaway
(888) 468-5511

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