JTM Food Group Launches New Branding for New Year Following Record Year of Sales

National trends and customers shape JTM’s new brand positioning that reinforce its commitment to nutrition and great-tasting culinary solutions.

Harrison, OH, February 08, 2012 --(PR.com)-- JTM Food Group, a Harrison, OH-based company, announces a record year of growth as well as an enhanced brand position. New messaging reinforces JTM’s commitment to providing its food service customers with great-tasting, fully-cooked, healthier and easier-to-use culinary solutions. Articulating what is already the central part of JTM’s culture, will ensure further growth for the company in 2012. Originally known locally for square burger patties and beef barbeque throughout its early years in business, in recent years JTM has built a reputation as a high quality supplier of aboard range of better tasting, healthier foods across the nation.

The new messaging centers around JTM’s new tagline: “Let’s Create Great Dishes Together.”

Family-owned since 1960, JTM ended 2011 with its best sales year-to-date. “Last year was a very good year for us! As we further penetrate the Foodservice Industry and continue to spread our wings into markets like healthcare, it is a natural step to reevaluate our brand and image,” explains Jack Maas Jr., Vice President of Sales and Research & Development.

JTM has identified four core benefits to using its products:

Better Taste - great dishes come in many flavors. And JTM’s menu of more than 600 fully-cooked products and components celebrate that variety with the industry’s best combination of talented on-staff culinary professionals, on-trend market intelligence and a collaborative spirit to work hand-in-hand with its customers. JTM is completely committed to great food, and they deliver the flavors that customers demand.

Healthier Solutions - nutrition is more top-of-mind than ever, and JTM continues to work hard to develop healthier menu solutions for all of their customers. From proprietary methods of preparation to an experienced staff focused on nutritional standards, JTM delivers the same great taste while reducing sodium and fat in hundreds of existing menu items, with an eye on always developing healthier new offerings.

Safer, More Efficient Kitchen – food safety is increasingly important. For all food industries it’s about preventing foodborne illness and creating a kitchen environment that keeps staff members safe while maximizing their efficiency and productivity. JTM’s fully-cooked foods have all the bases covered, helping customers to meet and exceed all of their safety objectives and freeing up their talented culinary staff to create great dishes and interact with their customers.

Increased Sales – from traditional dishes to the latest culinary trends, JTM prepares on-trend, fully-cooked, healthier, better-tasting foods through a commitment to proprietary preparation, excellent service, customized culinary support and marketing solutions. It all adds up to better business-building opportunities for customers.

JTM collaborates with food professionals at thousands of schools, restaurants, military/government organizations, distributors and retailers throughout North America to create great dishes, happier diners and better results.

About JTM
Family owned and operated since 1980, JTM Food Group specializes in menu solutions that deliver great tasting, fully cooked, better for you foods that yield superior results for the food service industry. JTM invites food service operators to work with the company to create great dishes together. Focused on customer service, quality and innovation, J.T.M. serves thousands of schools, restaurants, military and government organizations, healthcare providers, food distributors and retailers throughout North America. For information, visit www.JTMFoodGroup.com.

JTM Food Group
Brad Nelson