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Marketing Measurement in Vietnam Seminar

Join this 2-day practical seminar on Marketing Measurement with hands-on sessions and varied case studies to prove that your marketing programmes are generating revenues.

Ho Chi Minh City, Vietnam, February 12, 2012 --( Pacific Conferences Addresses the Business Value of Marketing Effectiveness in Vietnam

Marketers are finding ways to improve bottomline success in local market

Marketing campaigns have been booming in Vietnam with Facebook campaigns, web advertising, email promotion, on top of the intensive employment of TVCs, print ads, newspapers and more. However, behind all such efforts, marketers still seem uncertain if their outputs have been optimally done or how their marketing activities can be improved further. Businesses need to realise that critical metrics and analyses of their efforts can and will be able to help differentiate accurate marketing effectiveness.

Tracking and monitoring marketing effort is getting more imperative and demanding. Many companies lack a proper measurement system as they hardly see its value. Minimal Marketing ROI training also burdens marketers, leaving them ill-equipped to conduct performance analysis properly. In addition, marketers are now facing more challenges with social media measurement as it is difficult to prove the dollar values of online values.

Looking at the changes in business landscape, Guy R. Powell, President of DemandROMI, shares his view: “Marketing effectiveness measurement is just on the cusp of moving to the mainstream companies. Global competition is forcing all companies to increase their competitiveness and marketing effectiveness measure and analysis is an opportunity with clear ROI and high corporate value.”

Corporate brand, share and profit can be enhanced when marketers know how to optimise processes. Through capitalising on data, analytics, and mechanics, marketers can then see how improvements can be made for greater success for their companies.

Through this “Marketing Measurement in Vietnam” seminar, Guy will be addressing three key issues: how to utilise data to improve short-term and long-term strategic decision marking, how to conduct analytic methods as well as how to apply advertising concepts such as adstocks, diminishing returns, synergy and others.

Key seminar highlights also include tactics to link marketing activities to revenue, profit and metrics, determine performances of traditional media, cost-effective marketing measurement, utilise data collection tools like Google Analytics, build Social Media Measurement framework as well as understand how consumers make choices to improve messaging and ROI.

Seminar Details
Title Marketing Measurement in Vietnam
Date & Venue: 1 – 2 March 2012, Ho Chi Minh City, Vietnam

Organiser: Pacific Conferences
Contact Person: Ms Leah Katigbak
DID: (65) 6592 7353

Co-organiser: Focus Media
Contact Person: Ms Ngoc Nguyen
Phone: (84) 902 391 489

Full programme can also be found at:

About Pacific Conferences
Pacific Conferences ( specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia Pacific. Catered to middle and upper level executives, its events are usually case studies-driven with emphasis on providing in-depth and unbiased practical knowledge.

About Focus Media:
Focus Media, is one of the most reliable & professional event agencies in Vietnam. It provides below-the-line services as a one-stop-shop on an international quality level. The team is a trusted consultant for leading enterprise such as: Samsung Electronics, Roche Diagnostics, FPT, Vietnam Airlines, Lufthansa Airlines, Singapore Tourism Board, Great Eastern, etc. For more information, please visit

Contact Information
Pacific Conferences
Ms Joyce Yip
(65) 6592 7355
111 North Bridge Road, #15-04, Peninsula Plaza, Singapore 179098.

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