Cold Spring, NY, February 13, 2012 --(PR.com
)-- Marshall Mermell, President of MKTworks, Inc. in Cold Spring, NY, will appear at the Orange County Business Accelerator (OCBA), located in the New York International Plaza at Stewart Airport. Mermell will be the featured speaker in the Popup Knowledge Series on the topic: Plan-for-Success. This educational event is described by the OCBA on its website as the one of three series and is billed as the "Intersection of Capital, Talent and Innovation for the latest buzz on biz." Mermell will appear at the organization’s regular meeting on February 23 at 7:30 am, to be held at the Accelerator headquarters located at 4 Crotty Lane, Suite 100 New Windsor, NY 12553.
Mermell will present three case studies on fighting through a recession to growth.
The problems and opportunities for a start-up in tough economic times is one aspect of Mermell’s presentation. He will discuss Enviro-Tech Services (EnviroTechSvcs.com), a new Sacramento-based company providing workplace safety and sanitizing services. When properly applied, its Enviro-Safety™ makes almost all floor surfaces anti-slip – and safe even when wet. Plus, Enviro-Protect™ is a unique antimicrobial surface treatment that inhibits 99.9% of illness- and odor-causing microorganisms. The service has gained EPA approval and is in the early stages of growth.
The rapid increase of hacking into databases containing credit card info is addressed by a San Jose-based firm, Compliance for Business (CFB), another start-up that provides a dual solution to hacking problems. CFB provides assistance on complying with the quite stringent Payment Card Industry (PCI) data safekeeping requirements, and also provides insurance of $50,000 per incident up to $500,000 if a client is hacked anyway. (ComplianceForBusiness.com)
Another unusual example is provided by Hudson Valley's very own radio host and author Dr. Richard Huntoon, a Newburgh-based chiropractor, who offers free corporate wellness programs targeting productivity and absenteeism due to sleeping disorders, poor nutrition and stress. (SpineBoy.com)
The Popup Knowledge Series is a breakfast supported by corporate sponsorships. Details are available by calling Peter Gregory, Enterprise Development Director, 845-220-2208 and at the website: OCAccelerator.com.
About MKTworks, Inc.
Celebrating its 10-year anniversary this year, MKTworks, Inc. (Marketing Works), is a full-service marketing and advertising firm specializing in the marketing of innovations, sustainable technologies and alternative energy through the application of Risk-Managed Marketing. For more information: MarketingWorksNow.com.