Wichita, KS, February 15, 2012 --(PR.com
)-- INVISTA’s CORDURA® brand fabric remains a key ingredient in the drawstring flap style 1219 Dakota Backpack from Manhattan Portage. Featuring 1000D CORDURA® Classic fabric and signature Manhattan Portage design, the backpack provides stylish practicality from everyday wear to weekend or day trips.
“We take pride in providing best-in-class fabric solutions for the heritage collection of 1219 Manhattan Portage packs, as well as other amazing Manhattan Portage products over the past 25 years,” said Cindy McNaull, global CORDURA® brand and marketing director. “Manhattan Portage and CORDURA® fabrics have proved a lasting combination offering durable on-the-go products for durable people. The synergy between our brands is amazing as personified by our new marketing campaigns. Both Manhattan Portage’s ‘New York Tough’ and the CORDURA® brand ‘Tough World’ highlight the importance of durability for products that endure tough and rugged wear.”
The high-performance 1219 Dakota backpack features a main compartment with a drawstring closure flap on top for protection and a convenient front zippered compartment for quick and easy access. Two generously padded shoulder straps evenly distribute carrying weight and offer extra comfort. Constructed with 1000D CORDURA® Classic fabric, the 1219 Dakota Backpack offers exceptional durability and functionality, coupled with large storage capacity. The backpack is available in navy, black, grey and pink and can be found at Manhattan Portage retailers throughout the United States, internationally and online.
“Renowned for its rugged durable performance for a variety of end uses, we know CORDURA® fabric plays an integral role in our line of bags and offers better protection against tears, rips and abrasion,” said Nori Sakai, Manhattan Portage marketing representative. “The fabric meets our high quality standards and commands brand recognition so our customers appreciate the level of quality that distinguishes our products. We’ve trusted the long-lasting durability of CORDURA® fabric for Manhattan Portage bags for nearly 30 years.”
New or old, Manhattan Portage’s recently announced Register Your Bag program offers customers a Limited Lifetime Warranty designed to provide reassurance that Manhattan Portage stands behind the long-lasting quality construction and design of its packs. To learn more about the Register Your Bag program, as well as the extensive line of Manhattan Portage bags featuring CORDURA® brand fabric, please visit www.manhattanportage.com.
“Powered by CORDURA® brand fabric durability, we are proud to stand behind the Register Your Bag program,” said Lauren Hoffman, Sales and Marketing Representative. “We’ve worked with CORDURA® brand fabrics for years and even today we chose to accept no substitutes.”
About Manhattan Portage
Born out of the challenging and gritty landscape of New York City streets back in 1983, Manhattan Portage is a pioneer of authentic messenger bags which created a new urban lifestyle and changed the face of fashion forever. More than a statement or passing trend, these bags have become an essential part of our busy lives.
With its iconic, red label of the Manhattan skyline sewn on every bag, backpack and briefcase, Manhattan Portage has outgrown its local roots and become more than an urban icon.
A reliable, tested and versatile companion on the streets – Manhattan Portage is New York Tough.For more information, visit www.ManhattanPortage.com.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.