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College Park Center Opens in Spectacular Fashion

Corporate Magic orchestrates grand unveiling of UT Arlington's new events center.

Arlington, TX, February 16, 2012 --( The University of Texas at Arlington is celebrating the opening of College Park Center, its new $78 million, 7,000-seat, on-campus special events center, with a series of events worthy of a world-class institution of higher learning. The University has partnered with the messaging architects at Corporate Magic to create memories that will last a lifetime.

College Park Center opened to the public Feb. 1 with “a party the likes of which UT Arlington has never seen,” the University noted. Corporate Magic staged the dramatic grand opening ceremony featuring dynamic video productions, heart-thumping special effects and pyrotechnics, performances by the Dallas Cowboys Cheerleaders and an expertly choreographed and oversized ribbon cutting no audience member will soon forget.

The Dallas-based production company scripted the event, produced the videos, developed original content, choreographed the various media and production numbers and assembled the technology needed to power the massive, sold-out extravaganza.

“Our grand opening extravaganza was the kind of campus and community event that will serve as a source of pride for the University, our students, our alumni and the City of Arlington for years to come,” said Jerry Lewis, vice president for communications at UT Arlington. “Corporate Magic partnered with UT Arlington to provide the additional talent and expertise we needed to produce an event of the highest caliber.”

College Park Center will be home to UT Arlington men’s and women’s basketball, women’s volleyball, concerts and a wide variety of community events. The hip-hop artist Drake performs a sold-out concert at College Park Center on March 2. Former Florida Gov. Jeb Bush speaks at the center March 23 as part of the University’s Maverick Speakers Series. Many area school districts already have scheduled June commencement exercises at College Park Center.

The special events venue anchors the University’s 20-acre College Park District, a residential and retail development adjacent to downtown Arlington. The development will add space for an additional 600 students in campus housing when it is fully open in August 2012. At that point, about 15 percent of UT Arlington’s nearly 34,000 students will live on campus.

“UT Arlington has developed a vibrant campus environment,” said Meg Lohr, International Account Manager for Corporate Magic. “The opening festivities for College Park Center put an exclamation point on the university’s emergence as a nationally recognized research institution.”

Corporate Magic also partnered with UT Arlington to stage the “Festival on the Plaza,” a Feb. 11 street fair celebrating the University’s Homecoming Weekend. The event featured music, activities, a pep rally and an all-new Homecoming Parade, complete with new traditions designed by Corporate Magic’s creative team. More information is available at

Opening festivities conclude March 1 with an invitation-only gala honoring generous supporters of College Park Center. Corporate Magic plans a memorable evening to celebrate the University’s donors and friends.

“College Park Center will instantly become one of the top venues in the Southwest for concerts, sporting competitions and other special events,” Lohr said. “We’re proud that Corporate Magic was entrusted with the responsibility of introducing this landmark facility to the university community, the national media and the general public.”

About Corporate Magic™
Corporate Magic, Inc. (, based in Dallas, Texas, helps companies and organizations change the hearts and minds of their customers and employees through the messaging, design and implementation of communications programs, fixed facilities, television broadcasts, major annual events and production spectaculars. Offering in-house production and creative design, we respect and strengthen our clients’ brands with focused consistency. Our team has completed projects ranging from amusement park development and operations, to restaurant, hotel and theater design, to automobile launches, to televised concerts, to culture-change initiatives, to international road shows — all designed to physically and emotionally move a specific audience and all executed with ferocious perfection. A few of Corporate Magic’s groundbreaking projects include work with The Oklahoma Centennial Spectacular, international product launches for Mazda, Land Rover and Jaguar, Coca-Cola's Centennial, the Dallas Cowboys and the North Texas Super Bowl XLV Host Committee.

About College Park Center at The University of Texas at Arlington
For the first time in its history, UT Arlington finally has an events arena to call home. The new College Park Center represents a dream come true for a generation of students, alumni, faculty, staff and friends. And for the next generation of students, it offers a vision of great things to come. The Center is designed by HKS Inc., architects of the new Dallas Cowboys Stadium and other elite athletic facilities across the globe. College Park Center is designed to meet LEED Gold standards for sustainability and is noted particularly for the way the building interacts with its site and adjacent park, The Green at College Park. For additional information, please visit

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Corporate Magic
Ladd Biro
Champion Management is proud to be Corporate Magic's public relations agency of record.

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