Brooklyn, NY, February 16, 2012 --(PR.com
)-- GoodWorldCreations is pleased to announce the launch of its next crowdfunding platform, GreenUnite, which is geared toward clean technology and sustainable products. The site also features a green news and educational component in partnership with international polar explorer and environmental leader, Robert Swan OBE and his organization, 2041. GreenUnite continues to accept submissions for crowdfunding projects to feature on its website, as well as relevant substantive articles to publish.
Energy, and particularly oil, remains one of the most influential factors in today’s world. Headlines about energy security, exponentially dwindling finite resources and carbon emissions are just some of the areas through which energy consumption affects politics, finance, commerce and the environment. As some of the most populous countries, such as China and India, continue to modernize rapidly and develop a middle class, the thirst for high-impact resources such as energy, food (particularly meat) and other commodities grows; therefore, developing green, sustainable technology is one vital step toward off-setting the surging demand.
There is ample interest in, as well as financing available for, late-stage clean technology start-ups. In President Obama’s 2012 State of the Union address, energy was the second most important theme with 20 mentions, making it second only to jobs. He states, “This country needs an all-out, all-of-the-above strategy that develops every available source of American energy -- a strategy that's cleaner, cheaper, and full of new jobs.” Unfortunately, given the macroeconomic environment following the rush into the space in the mid-2000’s, and some recent, well-publicized failures, many investors are too risk-adverse to invest in seed/early-stage projects and ideas.
Fortunately, GreenUnite is the perfect platform for filling this void.
GreenUnite follows the success of GoodWorldCreations’ proven crowdfunding platform HelpersUnite, which focuses on crowdfunding for artistic and entrepreneurial projects aligned with charities. Since green technology provides a societal benefit in and of itself, GreenUnite encourages, but does not require, that crowdfunded projects benefit a charity, as well. There are, however, multiple benefits to choosing to benefit a charity: the charity then advocates the project, increasing the project’s visibility, and there is added value to the specific charity, which may elicit greater donations.
In seeking to go beyond crowdfunding, GreenUnite is also looking for experts in the field to contribute material about current issues in the space. Robert Swan and his organization, 2041, serve as strategic advisors with respect to the content published. “We wanted to do more than help people develop their green ideas. Without educating people on why this type of development is so crucial and the impact we are having on our planet, we would only be fighting half the battle,” says Luan Cox, Co-Founder and CEO of GoodWorldCreations.
GoodWorldCreations, which was founded in early 2011, specializes in leveraging complex, state-of-the art web and social technology to help make the world a better place. GreenUnite is GoodWorldCreations’ second creation, following its successful flagship platform, HelpersUnite.com: the first-ever site to combine fundraising for creative and business ventures with charitable giving and online event ticketing.