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Boston-Based Startup Revamps the Rental Process and Shows Renters What's Hot

Boston, MA, February 18, 2012 --( Founded by two former Boston rental agents seeking an easier, more efficient way for brokers and Boston renters to connect, the new Boston-based start-up offers a new take on the rental process, breaking down the barriers between agents, landlords, and area renters.

"As agents working and living in Boston, it quickly became clear that the process was equally difficult for brokers and landlords as it was for those seeking apartments in the city. Finding an apartment should be an experience, not a chore," said co-founder Matt Gorman. The founders designed the site to allow users to see which apartments their friends are viewing in real-time, as well as to connect area renters and landlords with a single click. Users will finally be able to manage their search from one easy-to-use website, which even enables users to rename their favorite listings to help them stand out.

"The model we use is a bit like Twitter meets Craigslist," said co-founder Michael Langone. "It's a great way for people new to the area, like college students, to see what listings are popular in the neighborhoods they're looking in." In a competitive marketplace of Boston rental startups, stands apart because of its user-friendly interface which helps users to discover and refine what they're looking for. "Finding an apartment is all about compromise. On, we understand that people new to the area don't always know what they're looking for. Users can be their own agents by chatting with other renters and seeing what's out there without the pressure of being 'sold' by agents who just want to make a deal." The site is completely free for both renters and those uploading listings. Sign up at

For inquiries please contact, by phone at (617) 417-3589, or follow @therentist on Twitter for more information and apartment-hunting tips.

Contact Information
Michael Langone
(617) 417-3589

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