Tampa, FL, February 19, 2012 --(PR.com
)-- Capitol Marketing Concepts, Inc. (CMC), a full-service incentive marketing company specializing in performance-based reward programs, vacation and merchandise incentives and promotional items has retained Tampa based marketing and public relations firm Ignition Branding to a multiyear agreement that will assist CMC in expanding their service offering into new verticals within the automotive and retail industries.
Brian Bell, President of CMC since 1998 has grown the company to become an industry leader in developing and managing turnkey incentive marketing programs across many industries. CMC has helped over 12,000 clients and delivered services to 3,000,000 customers. CMC helps companies design turn-key solutions that focus on driving improved behavior and performance results from their sales team, employees, customers and prospects.
“Times have changed and business isn’t going to stroll in the front door,” Bell said. “We help our clients generate more leads and close more sales to fill the gaps when market challenges linger.” Bell continued, “The beauty of our products is that they drive incremental revenue, improve profitability and the best part is we do all of the work so it doesn’t burden our customers with having to manage the details.”
Based on Ignition Branding’s depth of experience in retail the partnership will initially focus on developing opportunities for independent jewelers. Jewelers will now have the tools and support to drive foot traffic and offer an incentive to close more sales and provide their customers with a unique, fun and unexpected gift with purchase.
Jack Glasure, Ignition Branding’s chief marketing strategist, commented on the partnership, “We are looking forward to working with CMC to share their products, expertise and service with new clients.” Glasure continued, “We have been building brands for decades, so we can clearly see how the incentive programs from CMC can make a huge difference in activating customers and profitability.”
About Capitol Marketing Concepts
Capitol Marketing Concepts (CMC) has a proven track record in helping companies improve sales performance, employee morale, customer loyalty and brand building with cutting edge strategies that produce bottom line results. CMC offers an extensive array of products including travel certificates for individual or group travel programs, web-based merchandise rewards programs, gift and card based solutions, branded logo items and award-winning creative services. CMC is located in St. Petersburg, Florida and is a division of incentives industry pioneer Meridian Enterprises Corporation. For more information, visit www.capitolmarketing.com.
About Ignition Branding
Based in Tampa, Florida, Ignition Branding is an international Marketing and Communications firm, retained by clients to conceive and produce campaigns that generate awareness, build brand equity and drive sustained consumer preferences for brands. As an affiliate of French West Vaughan, Ignition Branding has the experience and resources to build brands nationwide. Learn more at www.ignitionbranding.com and see Ignition Branding on facebook.com/ignitionbranding.