Market Awareness Launches Commercial Series with Echoes of Eastwood’s "Halftime in America"

Market Awareness, headquartered in Austin, Texas, with branches in the United States and Europe, is launching an aggressive international marketing campaign for their Competitive Intelligence solutions. The commercial is partially influenced by the hugely successful “Halftime in America” campaign featuring Oscar winning actor/director Clint Eastwood.

Austin, TX, February 20, 2012 --( Market Awareness released the first television commercial of a four part series that will debut in the coming months. The first commercial depicts a boardroom in chaos, members heatedly blaming one another for the ills of their company as text reveals the underlying problem that so many companies are facing: They simply don’t know why their company is struggling.

The one-minute commercial ultimately reveals Market Awareness as the true solution for companies unanswered questions. Market Awareness offers a one-of-a-kind solution to firms enabling them to understand their perceived strengths and weaknesses to align internally to win, maintain and retain more customers.

“Our intent was to create a commercial that focused on what’s actually happening in today’s boardrooms on a global scale,” states Glen Brynteson, CEO of Market Awareness. “Businesses are struggling, and it’s great to know we can help so many of them by bringing clarity and allowing them to make strategic decisions based on facts that we gather directly from their lost and won customers, rather than fallacies and assumptions.”

“The number one thing we hear from our customers is, ‘We simply don’t know what we don’t know,’” says Mike Nugent, Director of Delivery at Market Awareness. “In the past, firms had exhausted most of the available means to increase revenue… until now. Market Awareness is able to provide a proven mixture of measurable, insightful, and actionable competitive intelligence that can ignite huge revenues,” he said.

Market Awareness will ultimately launch four commercials in this series that will further strengthen their message and mission. Each consecutive commercial that debuts in the coming months will deal with a different business theme, ending with a clear conclusion that asks the viewer: "What Do You Need To Know?"

Nugent continued, "Our message is simple. We provide firms with the intelligence they need to make better, more informed decisions about their company, offerings, customers, salespeople and delivery personnel."

About Market Awareness:
Market Awareness provides competitive intelligence that enables firms to understand their "perceived" strengths and weaknesses according to their existing customers and lost prospects, and properly position themselves against their competition to win, maintain and retain more clients.

Market Awareness
Scott Larson