Toronto, Canada, February 23, 2012 --(PR.com
)-- henderson bas kohn, an award winning advertising agency with a focus on digital, mobile and social media, announced the launch of the Lorax-themed campaign on behalf of The Weather Network and Universal Studios to support The Nature Conservancy of Canada up to a total of $25,000 Canadian dollars.
The objective of the “Let It Grow” campaign is to bring new users to The Weather Network’s online properties by leveraging the star power of “The Lorax” based on the beloved Dr. Seuss book. “The Lorax” chronicles the plight of the environment after the greedy Once-ler moves to the Truffula forest and cuts down all the trees to support his growing “Thneed” industry. The Lorax character (who speaks for the trees) tries to safeguard the forest and the future.
“The Let it Grow campaign is pure Dr. Seuss fun! The interactive elements developed by henderson bas kohn provide a joy filled experience focusing on the community goal of giving to the Nature Conservancy Canada. Planting a Truffula Tree and sharing with Facebook friends results in real results for the NCC thanks to the partnership between The Weather Network and Universal Studios' The Lorax!,” said Stacey Jarvis, VP, Marketing (acting) at The Weather Network. “These teams are bringing digital to life in the form of a 25,000 dollar donation!" added Jarvis
As users explore the Lorax-themed Web site, they are encouraged to plant a virtual Truffula tree for a chance to win a trip to attend a Hollywood movie premiere in sunny LA, as well as movie passes to see a pre-screening of The Lorax and additional tickets once it hits theaters.
“Raising engagement levels of The Weather Network’s digital properties is achieved by an interactive Web site engineered with robust social sharing and a strategic partnership with Universal Studios that creates the cultural connection of entertainment required in digital advertising!” said Dawna Henderson, President & CEO at henderson bas kohn. “Supporting The Conservancy of Canada is a strategic success for all involved,” added Henderson.
About henderson bas kohn:
henderson bas kohn is an award-winning advertising agency rooted in insight and fueled by creative ideas, strategic precision, and measurable results. Current henderson bas kohn clients include, Nestle, Tim Hortons, Coca-Cola, Porter Airlines, Mercedes-Benz, LG, and The Weather Network. Learn more about henderson bas kohn, its services, clients, and work by visiting the web site.
henderson bas kohn is a member of the MDC Partners Network.
About MDC Partners, Inc.:
MDC Partners is a progressive Marketing and Communications Network, championing the most innovative entrepreneurial talent. MDC Partners provides strategic solutions and services to multinational clients in North America, Europe, and Latin America. Our philosophy emphasizes the utilization of Strategy and Creativity to drive growth and measurable impact. “MDC Partners is The Place Where Great Talent Lives.” The company’s Class A shares are publicly traded on the NASDAQ under the symbol “MDCA” and on the Toronto Stock Exchange under the symbol “MDZA”
About The Weather Network and MétéoMédia
The Weather Network and its French counterpart, MétéoMédia, are among the most popular media brands in Canada. They are the undisputed leader of weather information services in Canada across all mediums including cable, satellite, internet, wireless and newspapers. The specialty television networks are among the most widely distributed and frequently consulted television networks in Canada. The websites, theweathernetwork.com and meteomedia.com, are among Canada’s leading web services. All wireless carriers now distribute The Weather Network and MétéoMédia on their services. As the leading source of weather services in the commercial market, energy companies, municipalities, road services and numerous other commercial clients have their weather information needs met by The Weather Network and MétéoMédia. The growth of The Weather Network and MétéoMédia can be attributed to the continued focus and commitment put into providing the very best weather information to Canadians whose activities are dependent on weather.
For more information please contact:
Les Tapolczai, Director, Marketing & Planning