Amaze Digital Designs New Interactive Website for Toyota Marketing Europe

London, United Kingdom, May 19, 2007 --(PR.com)-- Interactive Digital Media Solutions agency, Amaze Digital has designed a new European website for Toyota Marketing Europe, having retained the account following a competitive four-way pitch. The website, which was launched in March of this year, has an updated visual style and delivers a more engaging, user centred experience. The core of the site is an updated product presentation template, dubbed the “Model Discovery”, which guides visitors through key information on all Toyota models in a logical, linear and intuitive way. By encouraging customers to move as far as possible along the sales process online, Toyota is using the new site to maximise potential sales opportunities.

Amaze Digital designed the site to utilise web templates developed by Toyota’s own technical team using Tridion’s content management solution. This technology enables Toyota to quickly and cost-effectively update site content. The site will be duplicated in 18 languages to support 26 European countries, and will be made available to all of Toyota’s European markets, using Tridion’s blueprinting functionality to allow easy localisation and brand consistency.

Amaze worked with Toyota’s marketing and technical teams to develop a visual composition and functional framework that enables the exploitation of evolving capabilities and standards such as AJAX and CSS 2.0. The site showcases Toyota’s full range of vehicles, including the newly launched Auris, as well as providing information on services, company news and events.

“It is essential we make the most of our web presence as a marketing tool. People today conduct most pre-purchase research online, so by making our site as interactive and informative as possible, whilst keeping it easy to use, we can maximise the impact we have on our consumers.” commented Karen Peeters, European Manager of One-to-One Marketing at Toyota. “Amaze Digital has demonstrated an ongoing understanding of how best to translate this requirement into a physical site, using its design and technical expertise.”

“The aim was to update Toyota’s brand presence online, the key to which is an engaging, user centred experience. Enabling visitors to get exactly what they want from the site with a wide range of options means they are much more likely to follow up their site visit with a trip to the showroom” said Matt Clark, European Account Director, Amaze Digital. “We feel that the new site sets the company up for the challenges of the future and represents the core values of the Toyota brand - quality, design and innovation.”

Amaze and Toyota Marketing Europe have a long-term relationship, having worked together for the past five years. During this time Amaze has worked on a range of projects, including the ongoing European web presence, new car launches, digital marketing and e-learning. Amaze also provides 24x7 technical support for all projects.

Notes to Editors:

For further press information please contact:
James Delves / Laurie Glimmerveen
Wildfire PR
Tel: 0208 339 4420
Email: amaze@wildfirepr.co.uk

About Amaze Digital:
Amaze Digital creates interactive digital media solutions which combine consumer requirements and business objectives to deliver ROI. Amaze Digital is part of web technology solutions company Amaze, which has an unrivalled heritage in digital innovation. The company has been shaping interactive touch-points and facilitating learning through online interaction for over 10 years.

Amaze Digital offers a broad range of interactive services including: strategic planning, access to the latest innovative technologies, website development, content creation, digital marketing and advertising, creative services, support and managed services. Clients include: Toyota Europe, Outward Bound, Evolution and Lexus.

For more information visit their website.

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