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New Product Help, Inc.

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Receive press releases from New Product Help, Inc.: By Email RSS Feeds: Tabbed as Official Marketing Representative of Edge Roller Invention

Miami, FL, February 23, 2012 --( Calvin W., California resident and inventor, has contracted South Florida invention assistance leader to represent his Edge Roller invention to potential licensees over the next 2 years. An innovative new product designed to make painting in certain areas a much easier proposition, the Edge Roller features a unique design that insures that those painting hard-to-reach areas such as wall trim are able to do in much tidier and less time consuming fashion.

The Edge Roller will be easy to implement and begin using, with similar dimensions as conventional paint rollers. It will be comfortable to handle, will help produce a higher quality paint job, and will save time and money for its users. The inventor of the Edge Roller is hopeful of the product finding success through outlets and catalogs selling painting accessories.

This original idea is now being made available for licensing to manufacturers interested in new product development, especially in the painting accessories industry. Calvin W. is hoping to have the Edge Roller in full production and available to the public within the very near future.

After including the inventor and preliminary, non-confidential information about his product idea at no charge for a 1 year term in their proprietary database of invention information, the National Directory of American Inventors,’s professional staff of writers and graphic illustrators then created a New Product Portfolio and Online Product Presentation for the Edge Roller, helping to clarify how the invention works and looks. A General Field-of-Art search through the database of the United States Patent and Trademark Office was also completed by an independent, registered patent attorney in order to provide the inventor with perspective on some prior art within the general category of his idea.

Having had an opportunity to review and approve the New Product Portfolio and Online Product Presentation, Calvin W. made a decision to accept's New Product Publicity and Marketing Program proposal. Consequently, will represent Calvin W.'s Edge Roller for 2 years through a collection of dynamic promotional materials such as press releases, product brochures, digital renditions, a password-protected website, and other visual mediums such as a New Product DVD and potentially, an interactive virtual reality presentation.

The Edge Roller will also be represented at industry-leading trade shows throughout the 2 year period by the exclusive licensing agent for inventors, Innovation Direct™. All necessary follow-up with leads garnered at these events, as well as negotiations with any manufacturers that express an advanced level of interest in the Edge Roller, will also be managed by Innovation Direct™.

For more information on how you can get your idea to, visit:

Contact: 1-877-445-0494

About is a Miami, Florida-based invention assistance firm that represents independent inventors who typically lack the resources and experience to pursue the commercialization of their product concepts on their own. utilizes dynamic promotional materials such as digital renditions, press releases, invention websites, and interactive virtual reality presentations, as well as representation at industry-leading trade shows, to achieve valuable exposure for the inventions it represents.

Contact Information
New Product Help, Inc.
Mario Perez

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