Stuart, FL, February 25, 2012 --(PR.com
)-- NAI Southcoast President Boyd Bradfield, Jr., Marketing Director Samantha Lee and Social Media Manager Amy Morris attended the 2012 NAI Global Convention in Las Vegas in early February.
The three-day event included keynote speakers Jeffrey M. Finn, President and CEO of NAI Global, and Andrew L. Farkas, CEO of C-III Capital Partners, LLC. C-III recently added NAI Global to its portfolio of real estate service providers.
The speakers talked about NAI Global's unique position to become the premier company in the real estate industry by combining C-III's formidable asset base and resources, proven track record and vast expertise with NAI Global's broad reach, depth of market knowledge, customer-centric service and business savvy.
Bradfield attended breakout sessions that focused on the long-term goals and the near-term opportunities for NAI Southcoast, as well as the direction of the global economy. Though the South Florida commercial real estate market saw signs of stabilization in 2011, it appears that it may take another five to seven years to fully recover as a result of loans coming due and the lack of replacement capital available.
“The convention provided a snapshot of how different offices, including ours, strengthened during this tumultuous economic period,” Bradfield said. “It also provided the opportunity to build relationships designed to secure new business and deliver superior service to our clients.”
Lee and Morris participated in in-depth marketing sessions that covered PR, layout and design, mobile and video marketing, blogs, QR codes, social media campaigns and more.
“This Marketing Boot Camp introduced us to new strategies and technologies that will help us be more creative and efficient,” Lee said. “We're already putting this knowledge to work on behalf of our clients.”