Fuentek President Leads Session at Association of University Technology Managers 2012 Annual Meeting

Laura Schoppe Will Discuss Tailoring Websites to Match TTO Goals

Apex, NC, March 01, 2012 --(PR.com)-- Fuentek, LLC (http://www.fuentek.com/), a local consulting firm that provides intellectual property (IP) and technology transfer services, has announced that the firm’s president, Laura A. Schoppe, will moderate a discussion about technology transfer office (TTO) website optimization on Friday, March 16 at the Association of University Technology Managers® (AUTM) 2012 Annual Meeting. The discussion, titled “Tailoring Your Website to Match Your Technology Transfer Office’s Goals,” will provide methods for enhancing websites and maximizing search engine optimization. It will also offer suggestions for proactive website management and social media use.

In addition to Schoppe as moderator, the session will feature three panelists: Stephen Kinsey from the University of Maryland, Cameron McCoy from the University of Oklahoma and Terry Stout from the Georgia Institute of Technology Research Corporation.

“Every TTO must be cognizant of the fact that its website is a tool that helps to achieve program goals,” said Schoppe. “This discussion will offer useful advice about aligning TTO websites with the organization’s objectives, whether those include enhancing the TTO’s brand, marketing technologies, or community engagement.”

- Schoppe serves on the AUTM board of directors as vice president of strategic alliances. She played an instrumental role in the development of the recently released Global Technology Portal.

- AUTM serves a global network of more than 3,500 technology transfer professionals in the academic, research, government and private sectors. To join AUTM, visit www.autm.net/join.

-The AUTM 2012 Annual Meeting is a four-day educational and networking event for technology transfer professionals and newcomers to the field. It will be held at the Anaheim Marriot in Anaheim, California from March 14-17. For registration information, visit http://www.autm.net/Meeting_Home2.htm.

New Media Content:
Fuentek Blog Post: Looking Forward to Two Great Panels at the AUTM Annual Meeting

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AUTM Twitter Page:

About Laura A. Schoppe:
Laura A. Schoppe is president of Fuentek, LLC, a consulting firm that provides intellectual property (IP) management and technology transfer services. Certified by the Alliance of Technology Transfer Professionals (ATTP), the international body for professionals engaged in technology transfer, Schoppe has an extensive background in all aspects of IP management, particularly leading license negotiation activities from transition innovations to new products. She has been a lead negotiator for major licensing agreements, major strategic relationships, collaboration agreements and major equity-financing deals at top universities, government agencies and Fortune 500 companies. Schoppe conducts training workshops and is a sought-after speaker at national and international conferences. She has published many peer-reviewed papers and book chapters. Elected to the board of the Association of University Technology Managers as the vice president of strategic alliances, Schoppe serves on the NC State University Electrical and Computer Engineering advisory board. She has been recognized with multiple awards, including being named one of the top 25 businesswomen in the Research Triangle Park region of North Carolina.

About Fuentek, LLC:
Fuentek, LLC is a consulting firm that provides intellectual property and technology transfer services. With a specialization in technology commercialization and the Symbiotic Innovation approach to open innovation, Fuentek works with a wide variety of clients to identify promising technologies and assist them in converting their ideas and inventions into marketable products. Drawing upon its unique combination of technical, business and commercialization expertise, the firm is one of the largest NASA contractors in North Carolina and has helped organizations around the world find the technology they need through licensing as well as collaborative research and development (R&D) partnerships. Led by President Laura A. Schoppe, a 2008 recipient of the prestigious Triangle Business Journal Women In Business award, Fuentek also offers training workshops and webinars, guidebooks, white papers, and websites to help clients and other tech transfer professionals improve effectiveness in managing their intellectual property. Recognized as a top women- and minority-owned small business in North Carolina for the past six consecutive years, Fuentek has been featured on National Public Radio and in the book The New Small: How a New Breed of Small Businesses is Harnessing the Power of Emerging Technologies. The firm has received numerous awards for its work, including an entrepreneurial Pinnacle Business Award from the Greater Raleigh Chamber of Commerce. Schoppe serves on the Association of University Technology Managers® (AUTM) board of directors as vice president of strategic alliances. For more information, please call (919) 249-0327 or visit Fuentek’s website at http://www.fuentek.com.

Erin Smith
MMI Public Relations
(919) 233-6600

Fuentek, LLC
Patty Briguglio