Norwalk, CT, March 04, 2012 --(PR.com
)-- JumarMarketing, LLC, a full-service marketing company, presented an online marketing workshop, geared toward local businesses, organized by Fairfield County SCORE, the Greenwich Chamber of Commerce and Greenwich Library.
Judi Virgulak, Founder and President, and Marie Jablonski, Vice President of Marketing, addressed attendees – small- to medium-sized business owners – representing a diverse range of industries.
The session, entitled “Optimizing Your Website and Investment: Google Analytics and Search Engine Optimization,” focused on the practical and actionable approaches for making your website work harder for your business. The topics provided attendees with key strategies and tactics on getting started as well as how to track and measure online marketing efforts, specifically:
Importance of having an effective website
Implementing, customizing and monitoring analytics
Essentials of Search Engine Optimization (SEO)
Understanding your customer’s online behavior
Top 10 dos and don’ts
Through an interactive format, Ms. Virgulak and Ms. Jablonski demonstrated, to those in attendance, the benefits of leveraging the latest technologies to effectively grow their business, spotlighting a "real-life" case study on the effectiveness of a well executed online marketing strategy.
“As a business owner, I understand that managing one’s own company is demanding, and it can be difficult to find time to step away from everyday tasks to examine it from a strategic point of view,” stated Virgulak. “Ultimately, our goal in sharing our knowledge and expertise through these sessions is to ensure that the attendees find value and walk away with very clear and targeted ideas on how to take their online marketing to the next level.”
About The Speakers
Judi Virgulak is a recognized leader and entrepreneur in the marketing industry, possessing over 16 years’ worth of experience in both the traditional and online facets. She has developed and supported overall strategies and best practices for a wide array of brands and industries and has received numerous marketing awards and recognitions. She is a seasoned speaker and has contributed to several articles on these topics.
Marie Jablonski has 13+ years of combined marketing, eMarketing and website operations experience, including recommending and implementing best practice, usability requirements and project management. She has held various strategic marketing positions across multiple industries, during which time she received several awards.
About JumarMarketing, LLC
JumarMarketing, LLC is a full-service marketing agency specializing in marketing strategies, branding, web design, web development, social media marketing and search engine marketing. The company provides strategic and technical solutions to build, market, and grow clients’ businesses. For more information, visit the company website at www.jumarmarketing.com.
Marie Jablonski, VP Marketing, 203.857.4700, firstname.lastname@example.org