Appliance Sales Direct Creates Australian Online First for Customers Buying Kitchen and Laundry Appliances

Adelaide, Australia, March 06, 2012 --( Appliance Sales Direct has created a unique online sales channel in the Australian whitegoods industry with a range of kitchen and laundry appliances on offer at a fraction of the price offered by its online and bricks and mortar competitors. Seeking a new direction in the Australian market, Teka Industrial Group has joined forces with Appliance Sales Direct to establish a direct link from manufacturer to customer.

Teka is not a "grey" import, with models mass produced by the cheapest supplier at any given time. Instead it is one of the world’s leading manufacturer’s of kitchen and laundry appliances, sinks and taps, commercial kitchens and industrial stainless steel storage containers. Founded in Germany in 1924, Teka boast 30+ manufacturing facilities in 3 continents employing more than 5000 people with products sold to more than 120 countries.

Bypassing traditional methods of distributing and retailing is the key to offering better value for their customers.

Teka ovens, cooktops, and rangehoods and other lifestyle kitchen appliances purchased through Appliance Sales Direct represent the best value for money European appliances on the market in Australia today. Through its new e-commerce site customers can save not just hundreds, but thousands of dollars when purchasing a complete kitchen appliance package.

Checkout Teka’s corporate video highlighting the strategic goals and company ethos that this global company has built over its almost 90 year history and then visit

Peter Lawson
Managing Director
Appliance Sales Direct
Mob: 0411 274 264
Ph: 1300 912 953
Web: www.appliancesalesdirect

Appliance Sales Direct Pty Ltd
Peter Lawson