Island Abbey Foods Ltd Introduces World's First 100% Pure Honey Lozenges in Sobeys Pharmacies and Lawtons Drugs for Atlantic Canada Market

Montague, Canada, March 07, 2012 --( Island Abbey Foods Ltd, a PEI based natural health product and specialty food producer, has announced a collaboration deal with Sobeys Inc. and their subsidiary brand, Lawtons Drugs. This deal showcases the Honibe® Honey Lozenges™ produced by Island Abbey Foods Ltd in both Sobeys and Lawton Drugs stores across Atlantic Canada and in Newfoundland since February 2012.

Honibe™ is collaborating with Sobeys and Lawtons to launch 100% Pure Honey Natural Drops. Honibe® Honey Lozenges™The drops contain 99.99100% pure honey, with a small amount of naturally derived Menthol and Eucalyptus and no artificial ingredients. They offer a pure soothing action, and are a rich source of B Vitamins and Antioxidants. Honibe® Honey Lozenges™ are for the temporary relief of sore throat and nasal congestion. Honibe® Honey Lozenges ™ The drops are only 10 calories per piece (2.5 g) and have no sugar added. Conveniently sized for easy transport in pockets, cars, briefcases or purses, 100% Pure Honey Natural Drops can be purchased in bags of 20 piecesHonibe® Honey Lozenges™ are available in blister packages of 10 lozenges.

“As an Atlantic Canadian company, this our new collaboration with both Lawtons and Sobeys in regards to carry our 100% Pure Honey Natural DropsHonibe® Honey Lozenges™ is a venture we are very proud to be a part of,” stated John Rowe, President of Island Abbey Foods Ltd. “We will be launching both versions of our lozenges in these stores:, Honey Lozenges™ with Menthol and Eucalyptus and Honey Lozenges™ with Lemon, Menthol & Eucalyptus. Sobeys is a company that supports local initiatives and products. Being able to partner with them with our innovative Honibe™ ® product lines, is a fantastic opportunity for us.”

The Honibe® brand has received major national and international recognition since our launch with the Honey Drop™ named as the Global SIAL (Paris) d’Or Winner 2010 for the best new food product in the world and SIAL (Toronto), along with this the Honibe® brand was the Canada Brand Business Award winner 2011. The Honey Drop™ was the first product launched under the Honibe® brand and is an individual serving (one teaspoon/5g) of 100% pure dried honey without any additives. It is ideal for sweetening tea or coffee. Honibe® was recently featured on one of Canada’s most popular television shows, CBC’s Dragons’ Den, where entrepreneurs pitch their ideas to savvy business investors.

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About Island Abbey Foods Ltd.

Island Abbey Foods Ltd. is a natural health product and specialty honey food producer based in Prince Edward Island, Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe™ ® (honee-bee) brand honey is our line of all natural, specialty honey from PEI. Under our Honibe™ ® brand we offer innovative products like the Honey Drop™, the world’s first 100% pure, no mess, non-sticky honey, and a better tasting sugar cube. We also have a 100% pure honey candy called Honey Delights™, granular honey called Honey Sprinkles™ and Honey Lozenges™ for cough and sore throat and nasal congestion relief.

About Sobeys Inc.

A proudly Canadian company with more than 100 years in the food business, Sobeys Inc. is a wholly-owned subsidiary of Empire Company Limited, headquartered in Stellarton, Nova Scotia. Sobeys Inc. serves the food shopping needs of Canadians with more than 1,300 stores in 10 provinces with retail banners that include Sobeys, IGA, Foodland, FreshCo, Price Chopper and Thrifty Foods. The company also operates Lawton’s Drug stores, which has over 77 locations in the Atlantic Provinces. Their five core retail food formats are designed to ensure that they have the right offering in the right-sized stores for each individual market they serve — from their full service format to the convenience format, each tailored to satisfy the unique occasion-based food shopping needs of their customers.

Media Inquiries:
Island Abbey Foods Ltd.
Lindsay Mulligan, Marketing Manager
Phone: 902-367-9722

Island Abbey Foods Ltd
Lindsay Mulligan