Denver, CO, March 07, 2012 --(PR.com
)-- FoodTrekker.com, a new consumer website that helps to preserve and promote culinary cultures, has named Lance Myers as its Denver area Coach. FoodTrekker serves as a web 3.0 marketing platform for all kinds of independent food and drink businesses and is a (r)evolution in food and drink publishing.
FoodTrekker.com is the consumer-oriented sister company of the International Culinary Tourism Association (ICTA), the foremost authority on culinary travel with 16,000 members in 120 countries. In addition to helping consumers find perfect food and drink, FoodTrekker helps local culinary businesses compete against the big chains.
"I am thrilled to have the chance to represent FoodTrekker here in the Denver area and help all of our fantastic local food and drink businesses to thrive," said Lance Myers, Founder of Denver's own Two Top Marketing. "I'm a firm believer that an area's cuisine serves as an indicator of its culture, and I'm proud to have the chance to help preserve and promote Denver's unique culinary culture through the FoodTrekker platform."
As the Denver area Coach, Myers will be helping local Denver food and drink businesses to leverage FoodTrekker's unique offerings which include an attractive company micro-website, targeted sales leads, and in-depth ROI metrics.
Erik Wolf, President & CEO of the International Culinary Tourism Association and of FoodTrekker.com said, "Since we are an international organization, it is important for us to focus on the uniqueness of individual culinary cultures across the globe, and Colorado has great culinary stories to share. As a FoodTrekker Coach, Lance will helps us to better serve the local Denver culinary scene and its exceptional offerings for foodies."
About Lance Myers
Lance Myers is the Founder & CEO of Denver’s Two Top Marketing (www.2TopMarketing.com), and is passionate about helping local food / drink businesses compete against the big chains. His love of food is matched by his passion for marketing, and he prides himself on coming up with new and improved marketing strategies and ideas.
About International Culinary Tourism Association (ICTA) and FoodTrekker
The ICTA is the world’s leading authority on culinary travel, with 16,000 members in 120 countries. The Association’s three divisions offer education, development consulting and publishing solutions to the world’s culinary tourism industry. As the consumer-based arm of the Association, FoodTrekker focuses on the preservation and promotion of the world’s culinary cultures. Visit www.culinarytourism.org for more information.