Hep B Free Philadelphia Launches “B A Hero” Photo Scavenger Hunt Contest in the City of Brotherly Love

Citywide and Community-Owned Education Campaign Led by the Hepatitis B Foundation Offers Photo Contest and Prizes

Philadelphia, PA, March 10, 2012 --(PR.com)-- Beginning on Mar. 19, 2012, Hep B Free Philadelphia, a citywide and community-owned education campaign led by the Hepatitis B Foundation, will launch its “B A Hero” Photo Scavenger Hunt to help save lives and stop hepatitis B. The contest is just what it sounds like – individuals living and working in the Philadelphia area will have the opportunity to win prizes by going to locations throughout the city, accomplishing tasks, helping to spread awareness about hepatitis B and taking photos that are creative and prove to be popular on Facebook.

To participate, individuals of at least 18 years of age or having legal guardian consent can register by emailing their full name, email address and the names of up to two additional teammates to scavengerhunt@hepb.org or by visiting the official contest page at http://bfreephilly.org/scavengerhunt. Contest participants will then choose which one of the two contest weeks in which they would like to partake: Mar. 19–25, 2012 or Mar. 26–Apr. 1, 2012. Scavenger hunt individuals and teams will then receive branded t-shirts and a list of sites to visit and tasks to complete from Hep B Free Philadelphia. Sites should be visited, and tasks completed and captured by digital photography while the contestants wear the Hep B Free Philadelphia-issued t-shirts. All photos should be submitted to ScavengerHunt@hepb.org before the close of the contest week.

Once all participating team photos are submitted, they will be uploaded to the Hep B Free Philadelphia Facebook page for public voting. The individual or team that receives the most “likes” in a given week will win one of three prizes. The contest winners will be identified based on the following categories and criteria, after the close of each contest week:
• The Skilled Hero: Visiting the most locations and completing the highest number of tasks within the shortest time period
• The Popular Hero: Receive the most total “likes” from Facebook users in relation to the photos uploaded
• The Creative Hero: A panel of Hep B Free Philadelphia judges evaluates the photos submitted and picks one winning photo each week

To learn more about the “B A Hero” Photo Scavenger Hunt, go to http://www.bfreephilly.org/2012/scavengerhunt/ or contact Hep B Free Philadelphia Program Manager Daniel Chen at Daniel.chen@hepb.org.

About Hep B Free Philadelphia: Hep B Free Philadelphia is a public awareness and education campaign led by the Hepatitis B Foundation to address the growing severity of hepatitis B and liver cancer in the U.S. The primary goals of the Philadelphia campaign include raising the public profile of hepatitis B and liver cancer as an urgent health priority; increasing hepatitis B testing and vaccination rates, particularly among at-risk populations; and involving and mobilizing stakeholders and policy decision-makers to improve access to care for both the prevention and treatment of hepatitis B and liver cancer. To learn more, go to www.hepbfreephiladelphia.org.

About the Hepatitis B Foundation: The Hepatitis B Foundation is the only national nonprofit organization solely dedicated to finding a cure for hepatitis B and improving the quality of life for those affected worldwide through research, education and patient advocacy. To learn more, go to www.hepb.org or call (215) 489-4900.

Hepatits B Foundation
Leah Ludwig