New York, NY, March 14, 2012 --(PR.com
)-- What makes one organization different from the other? Knowing the answer to that question defines the target market and focuses communication on the right audience. Ventureneer’s free webinar, Marketing Starts with Clear Messaging: Learn How to Uncover Who You Are and Stand Out From the Crowd, will show small business leaders how to identify their organization’s unique position in the market and communicate that to all stakeholders, from consumers to investors.
“A clear vision of what your organization stands for is the first step in generating a clear marketing message aimed at the right audience,” said Geri Stengel, founder of Ventureneer.
What an organization stands for and why it matters in the marketplace will change over time as the economy, marketing tactics, and customer needs shift. But, often, organizations don’t see that change or take it into account when communicating with stakeholders.
In this free online seminar, participants will learn to bring together their organization’s history, aspirations, and changes into a Big Idea, a statement of what sets the organization apart from others.
The webinar will be presented by Bill Anderson and Jocelyn Lucas Rosenberg, principals at Chelsea Media Group, who together have more than 50 years experience in advertising, media, innovation and emerging technology. CMG’s focus is helping organizations identify a clear and unique market niche from which to deliver consistent and distinct products, services and communication.
The free webinar will take place on Wednesday, March 28, 1-2 pm ET,
The webinar is high-energy and inspiring, designed to challenge thinking and uncover fresh ideas. It will be revealing and motivating.
For more information or to register for this free webinar, to go http://ventureneer.com/webclass/marketing-starts-clear-messaging-learn-how-uncover-who-you-are-and-stand-out-crowd.
Ventureneer connects values-driven small business owners, social entrepreneurs, and nonprofit leaders with the knowledge they need to make the world a better place and to thrive as businesses. At Ventureneer, entrepreneurial and nonprofit training and advice are practical, accessible, and affordable. For corporations, Ventureneer provides content marketing that attracts small business and nonprofit prospects, converts them into customers and builds loyalty to your brand.