Kendall Billman, VP of Interactive Marketing at VinSolutions Speaking at Innovative Dealer Summit

VinSolutions is a proud sponsor of Innovative Dealer Summit with two speakers presenting at the event.

Overland Park, KS, March 16, 2012 --( VinSolutions, an industry-leading developer of automotive Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, is a sponsor at the Innovative Dealer Summit, organized by the Colorado Automobile Dealers Association (CADA), where Kendall Billman, Vice President of Interactive Marketing, has been invited to speak. Sean Stapleton, Chief Sales Officer, will also join.

Kendall Billman will provide real-time analysis of attendee Websites and compare them with best practice sites that include examples from over 20 million visitors touching over 100 million pages that will allow a dealership to prove marketing ROI. The session will take place at the Innovative Dealer Summit on March 22, 2012.

The presentation, titled “Your Website Tells You Buyer Behaviors. Are You Listening?” describes existing technology that reveals valuable market advantages and solves the issue of lost leads with traffic to an automotive dealership’s Website. By learning what happens behind the scenes of a Website, dealership professionals are able to translate powerful insight to improve their sales and overall business strategy.

Kendall Billman said, “Website behavioral analysis, over a variety of data points, is the first and best way to gain a competitive advantage in an automotive dealership. This, combined with the power of a fully-integrated system and a solid Website and mobile Website platform, is the key to continued improvement and is more accessible than you may have ever imagined.”

The Innovative Dealer Summit has become the definitive management education forum for dealer principals and senior dealer managers and addresses the most pressing sales, profitability, technology, best practices, social media and other emerging issues in dealership operations today. The summit is held at the Colorado Convention Center on Wednesday, March 21, 2012 8:00 a.m .to 4:00 p.m. and Thursday, March 22, 2012 8:00 a.m. to 1:30 p.m. Full schedule, and registration information may be found here:

About VinSolutions (

VinSolutions, headquartered in Overland Park, KS, consolidates data from all areas of an automotive dealership helping dealers to find, sell and keep customers more profitably with their fully-integrated “Dealership Marketing System.” VinSolutions’ all-in-one internal management and external sales and service marketing solution platform includes search marketing, online advertising, social media marketing tools, mobile marketing, websites, ILM (Internet Lead Management), CRM (Customer Relationship Management), sales force automation, desking, appraisal, finance, used vehicle marketing and market pricing, inventory management and distribution, window stickers, automated video tours, loyalty management and targeted marketing with email, text, direct mail and telemarketing services. This cloud-based system is available for large dealer groups and individual dealerships from anywhere an Internet connection is available and can be viewed from any smartphone including BlackBerry, Google DROID and iPhone. VinSolutions’ Dealership Marketing System is installed by their implementation experts and supported by best practice retail strategy consultation, process training and customer care.

VinSolutions was named on the Inc. 500|5000 in 2010 and 2011 and has received many industry accolades including the Automotive Website Award for Best Integrated Website Platform and the Driving Sales Innovation Cup for VinLens™. VinSolutions is certified by GM, Ford, Chrysler, Honda, Hyundai, Acura, Mazda, Toyota, Subaru, Volkswagen, Audi, Volvo, Kia, Saab, Mitsubishi, Infiniti, Jaguar Land Rover North America and Nissan and is ADP, Reynolds & Reynolds and DealerTrack DMS certified. Other alliances include, but are not limited to, Kelley Blue Book, Black Book, Galves, NADA, CARFAX, R.L. Polk, AIS Rebates, KnowMe, AutoSoft, Arkona, Autodata and RouteOne. Founded in 2006, VinSolutions became a subsidiary of in 2011.

About Kendall Billman, Vice President of Interactive Marketing at VinSolutions

Kendall Billman earned his MBA in Marketing and has over 18 years of automotive experience. He is an industry leading expert in Website Consumer Behavior, Website Development, SEO, SEM and Internet Marketing to automotive customers. Kendall is a member of the American Marketing Association, is Google Adwords Qualified and has spoken at numerous Digital Dealer Conferences. He has consulted for BMW, Ford, GM, Mercedes, Toyota, Lexus, Nissan, Infiniti, Honda and Mitsubishi in Website lead tracking, follow-up, endorsements and certifications. Kendall helped create Reynolds Web Solutions, brought CRM to Who's Calling and built DealerON's consumer interactive Websites and SEO. Kendall's philosophy of an educational approach ensures our client's complete satisfaction and understanding of what comprises a website that successfully attracts customers.
Gina Reuscher