Vibrant Nation to Share New Research on Boomer Women and Health, Work and Cosmetics at Upcoming Conferences Founder/CEO Stephen Reily to Participate in What’s Next Boomer Summit, Aging in America, and M2W®-HC™ - The Marketing Health and Wellness To Women Conference

Louisville, KY, March 18, 2012 --(, the #1 social platform for Baby Boomer women, announced today that it will continue the site’s fast pace of delivering unique insights about Boomer women in today’s marketplace. Vibrant Nation’s Founder/CEO, Stephen Reily, will deliver insights at upcoming conferences based on the site’s recent research on Boomer women and the workplace, cosmetics/skincare and health/wellness.

Vibrant Nation’s spring conference schedule includes:

What’s Next Boomer Summit – March 28, 2012, Washington, DC

At this annual event focused on Baby Boomers and attended by thought leaders from the non-profit sector and Fortune 100 companies, Mr. Reily will share insights gleaned from Vibrant Nation’s latest research on Boomer women and work and Boomer women and the cosmetics/skincare industry, including the fact that women say that this midlife stage presents the greatest challenges to caring for their skin—more so than either adolescence or pregnancy.

Aging in America ASA Conference – March 29 – April 1, 2012, Washington, DC

The annual conference of the American Society on Aging is the largest gathering professionals who serve the aging population.

Mr. Reily will moderate several workshops, including “A Turning Tide: Why Brand Managers Are Finally Noticing Boomers” with Brent Bouchez of Agency Five-O, which will discuss why mainstream marketers have finally begun to target people over 45, some more successfully than others.

Mr. Reily also will lead a workshop on “Today’s Most Influential Woman: The Aging Mom.” While “mom” marketing tends to focus on younger moms, this workshop will focus on the often overlooked Boomer Mom, whose influence can actually span up to four generations.

Mr. Reily will also participate as a panelist in “Boot Camp 2: Using Social Strategies to Connect with Consumers.”

M2W®-HC™ - The Marketing Health & Wellness To Women Conference – April 26, 2012, Chicago

M2W-HC is the premier national marketing conference designed to help businesses grow their share of business from the largest, most lucrative, most active segment of the pharma, health & wellness market - women.

Mr. Reily’s talk, “Mom, M.D.: The Boomer Woman’s Growing Influence Over Healthcare Dollars and Decisions,” will reveal results of a recent survey conducted by together with, the nation’s #1 social health platform for women. Findings include important new information on the influence of Boomer women on healthcare decisions made by every generation of her own family. Decades of experience have earned this Boomer woman her position as “Mom, M.D.”

In addition to founding Vibrant Nation, Mr. Reily built IMC Licensing, an agency that develops new products through partnerships for clients like Kraft Foods and S.C. Johnson. He writes regularly on Baby Boomers for MediaPost and has published articles in BRANDWEEK and on, among others, and has been a featured speaker at leading industry events including the Consumer Electronics Show (CES), National Retail Federation (NRF), and Book Expo America (BEA). He is the co-author (with Carol Orsborn, Ph.D.) of Vibrant Nation: What Boomer Women 50 Plus Know, Think, Do & Buy, the definitive guide for marketers trying to reach this important demographic.

About is #1 social platform for Baby Boomer women – the place where they connect and support each other on issues unique to life after 50, including fashion, beauty, family, relationships, work, money, and sex. A trusted resource for women 50+, Vibrant Nation features a growing network of over 200 midlife bloggers, promotes offline gatherings, and publishes digital health and beauty content written by Vibrant women experts. A strategic marketing partner, VibrantNation helps marketers understand and reach this influential and fast-growing demographic. It has managed online marketing campaigns for major companies like Pfizer and Coca-Cola, and compiled its ongoing research in a book, Vibrant Nation: What Boomer Women 50+ Know, Think, Do & Buy. For more information, visit
Ceci Conway