Eye Tracking and Gaze Based Interaction Everywhere: SMI Launches Mini OEM Eye Tracker

SensoMotoric Instruments (SMI) introduces SMI RED-oem, the world’s smallest high performance eye tracking platform for OEM application integration.

Berlin, Germany, March 21, 2012 --(PR.com)-- SensoMotoric Instruments (SMI), for more than 20 years a world leader in eye tracking technology, today launches the SMI RED-oem, a miniaturized, high-performance remote eye tracking platform. With a footprint of 154 x 25 mm and a weight of only 30g the SMI RED-oem electronics have a size that allows integration into virtually any screen based target application.

Building on the successful high-performance SMI RED platform, SMI has developed a miniaturized remote eye tracker for OEM applications that covers an extremely wide range of performance parameters with sampling rates up to industry leading 120Hz. The device is connected and powered via a single USB port. The performance range, the flexible hardware integration options and the powerful SMI API and SDK allow for easy integration into applications ranging from gaming, over educational multimedia applications, multimodal interaction solutions to medical screening and diagnostics.

The SMI RED-oem is designed for OEM-customers and their applications that need a cost efficient price point and a reliable way of integrating eye tracking. The performance and robustness level of the RED-oem allows contact-free acquisition of binocular gaze, 3D eye and head position with a head movement compensation which allows for large freedom of movement of participants in front of the eye tracker.

“We are proud to have reached this product release as a new highlight in a rapid fire series of innovations over the past three years. Our first OEM customers confirm the high standard of our new platform. We are confident, that this marks a new era in eye tracking becoming an integral part of valuable and innovative applications,” says Eberhard Schmidt, CEO of SMI.

“After the first design wins we are certain to see more applications and customers ordering in the thousands of units. Based on the experience of the past years and the rising interest mobility and interaction at CES, Mobile World Congress, CeBIT and GDC this year, we see a rapidly broadening scope of applications and customers that can take advantage of the unique combination of small form factor and high performance for the future,” explains Christian Villwock, Director of SMI’s Eye and Gaze Tracking Systems business.
SensoMotoric Instruments GmbH
Rositsa Atanasova
+49 (0)3328 3955-937