Chapel Hill, NC, March 22, 2012 --(PR.com
)-- 3 Birds Marketing, LLC, an interactive marketing company, is pleased to announce that company co-founder Kristen Judd will appear as an invited speaker at the 2012 Innovative Dealer Summit, which is being held in Denver, Colorado, on March 21-22. Judd’s talk, titled “Consumer Perception is Your Reality: Actionable Tips for Using Your Online Presence to Overcome Negative Perceptions about Dealership Service Departments,” will take place at 10:00 a.m. on Wednesday, March 21. The discussion will provide dealers with effective strategies for leveraging a variety of online channels to tackle consumer misconceptions head-on and establish dealership service departments and their staff as trusted authorities for customers' service needs—while at the same time increasing online visibility.
“Excellent service is just the beginning when it comes to running a successful service department—especially when you take into consideration the complexities of online reputation management,” Judd says. “Consumers place a lot of faith in the user-generated reviews they see online, much more so than anything you put out there about your own business. For that reason, their perception really is your reality, and that’s something you can’t get around. Thankfully, there is a lot dealers can do to cultivate authentically positive feedback online and proactively dispel the misconceptions surrounding dealership service departments.”
Judd’s talk will provide concrete ideas for branding the unique experience of dealership service departments, ways to use online channels (including websites, email, and social media sites) to build credibility and trust with consumers, and tactics to handle online criticism in a way that can turn a negative into a positive. “The work you put into building and protecting your service department’s online reputation can pay dividends,” Judd remarked. “Not only will doing so contribute concretely to your bottom line by drawing in more customers, but it also has the added benefit of organically elevating your dealership’s online profile. You can’t lose.”
As co-founder of 3 Birds Marketing and an established advocate for dealers in the online space, Judd is intimately familiar with the challenges faced by dealers when it comes to cultivating positive online reputations. She is looking forward to the opportunity to engage with Innovative Dealer Summit attendees and presenters to help dealers find practical and sustainable marketing solutions that meet their particular needs. In addition to the presentation on Wednesday, Judd will also participate in a panel on Marketing Strategies at 10:00 a.m. on Thursday, March 22.
About 3 Birds Marketing
3 Birds Marketing is an interactive marketing company based out of Chapel Hill, N.C., specializing in email, web, and social media marketing. 3 Birds offers an integrated marketing and communications platform that creates a comprehensive marketing loop for clients that promotes customer engagement, delivers better qualified leads, increases conversions, and provides marketing analytics and data. To find out more, visit www.3birdsmarketing.com or call us at (877) 285-1094.