Fighting Cancer is No Sweat for Koko FitClub "KokoNuts"

Innovative health club rallies members across the country to support American Cancer Society Relay for Life,

Rockland, MA, March 25, 2012 --( For 24 hours during the weekend of March 24-25, 2012, Koko FitClub members linked arms virtually with their fellow “KokoNuts” across 27 states to raise money for cancer research.

The first ever Koko FitClub “5 Million Point Challenge” capitalized on the ability of the innovative fitness club’s patented Smartraining™ technology to do something no other health club can do: collect and compile all the exercise activity data of its members nationwide and translate it into “Koko Points” to be tallied toward a unique fundraising goal. Every time a member comes to Koko FitClub they earn Koko Points for their workouts based on their effort and performance. During this 24-hour period, members were challenged to earn and contribute the Koko Points from their “Koko Cardio” workout sessions to raise money and awareness for cancer research and treatment. Koko members nationwide collectively reached the 5 million point total in 24 hours, and Koko will donate $20,000 to the American Cancer Society Relay for Life.

“It’s a great way to turn our members’ efforts directly into a financial contribution to battle against a disease that touches too many of us,” said Koko co-founder Mike Lannon. “I am always energized to see the amazing results individual members achieve with Koko and how it can truly change their lives. This challenge rallied Koko Nation together as a whole to achieve a goal that helps improve the lives of others."

“Many of our members support local charity walks and runs this time of year, and we see our 5 Million Point Challenge as a great way to kick off their efforts right here at Koko. It’s a great motivator and a great cause.”

Koko FitClub bills itself as the “world’s first automated personal training studio.” Their one-of-a-kind patented technology creates precisely customized strength and cardio workouts for members based on their personal goals and fitness ability.

Through this technology, called the Koko Smartraining System, Koko is able to provide each member with high-efficiency workouts that eliminate wasted time and boredom while achieving lasting, quantifiable results. In fact, Koko workouts deliver twice the results in half the time as a traditional “gym” workout, and each workout changes daily based on members' individual goals and progress.

Plus, Koko’s technology enables members to digitally track their workout performance and monitor their progress online. For each 15-minute Koko Cardio session or 30-minute strength session completed, members earn Koko Points, a score that helps to quantify their progress over time. These Koko Points will be the tallied for the 5 Million Point Challenge.

The Koko FitClub 5 Million Point Challenge took place from 6am Saturday, March 24, 2012 to 6am Sunday, March 25, 2012. To participate, members signed up for and completed at least one 15-minute Koko Cardio session during the challenge times.

For more information about Koko FitClub, visit For information on Koko FitClub franchising visit

About Koko FitClub
The world's first and only automated personal training studios, Koko FitClubs are located throughout the United States with new locations opening weekly. Entrepreneur Magazine included Koko FitClub in their ranking of the best franchise companies in the 2012 Franchise 500 and BusinessWeek hailed Koko as “what the fitness industry needs.” Koko is a completely unique take on the personal training studio. Instead of human trainers, Koko FitClub features the patented Koko Smartraining System technology, developed with assistance from the Founding Director of the MIT Center for Sports Innovation. The personalized, progressive Smartraining programs are simple, efficient and highly engaging with proven results rivaling those of elite personal training at just a fraction of the cost. For additional information visit or
Koko FitClub, LLC
Debra Ehnstrom
781-753-9495 x.111