Barter Successfully Solves Business Challenges and Expands in Dallas/Ft. Worth Area
TransMedia Barter establishes regional brokerage office in Dallas/Ft. Worth led by Jason McBride. In this first month of operating, accounts have ranged from commerical and residential fence company, magazine publisher, home products company, and others. The simple model used is quite attractive since there is no cost to open an account, no monthly or annual fee, only a transaction fee when purchases are made providing a performance based solution that successfully enables profitability.
He joins the TransMedia Barter team to lead and extend representation through a barter brokerage network of client representatives, currently consisting of Dave Burks, Jennifer McBride, and Duane Jack.
Jason McBride has been in the media and publishing industry for some time, and has seen that barter is a logical choice for both moving advertising and to re-market the inventory they receive through direct trade transactions in the region. Jason is ideal to lead this team, and the timing is perfect.
Andrew Jernigan, TransMedia Barter, Vice President of Business Development, states, “We are extremely excited to welcome Jason and Jennifer to our team. Their character and aptitude in the media industry combined with the level of understanding barter bring a vital factor for the strengthening of companies use of funding through brokered barter.”
In this first month of operating, accounts have ranged from commercial and residential fence company, magazine publisher, home products company, and others. The simple model used is quite attractive since there is no cost to open an account, no monthly or annual fee, and a software account management system for effective cost management.
Clients are able to earn trade credit for unsold inventory or capacity, under-performing assets (real estate/goods/media), or services to then purchase what they need using that trade credit. The profit of gaining revenue when there previously was no source for moving these assets can be the stimulus needed for attaining the growth goals of companies. When the trade credit (called "barter dollars") is used there is a 10% transaction fee - the only fee to utilize the services of TransMedia Barter.
Almost any business would trade anything for new customers, better cash flow and reduction of capital costs. TransMedia Barter is in it’s 19th year of business with worldwide offices and differentiates itself by participating in multiple barter currencies including Universal Currency of the International Reciprocal Trade Association (IRTA) for increased strength for serving it's clients worldwide.