Atlanta, GA, March 29, 2012 --(PR.com
)-- Last week, Standard Press President Andy Shulman and company Executive Vice President and Marketing Strategist Linda Bishop were invited to speak at DScoop7. The annual conference, which took place in Washington D.C. from March 22 through 24, featured three full days of networking opportunities and educational sessions for print, graphics and technical industry professionals who utilize HP Indigo and Scitex equipment.
Standard Press’s presentation entitled, “Grow Sales with The Eat Your Own Dog Food Strategy,” enabled company executives the opportunity to share information about a successful marketing campaign with a 14.9% response rate. As part of an on-going marketing program, the company developed the “What’s On Your Mind?” campaign to showcase their capabilities and illustrate how they could address their target’s pain points.
“Over the past few years we’ve restructured our business model to accommodate the changing needs of our clients,” said Andy Shulman, Standard Press President. “During that time we became savvy with regard to creating effective marketing programs that utilize various touches to identify leads and nurture sales. When marketing our own company, it only made sense to incorporate the tools and solutions we actually offer our clients.”
The cross-media marketing campaign, which integrated direct mail and e-mail, generated a significant spike in company sales. Not only did Standard Press generate over 181 sales meetings from the multi-touch campaign, but the company also sold new cross-media campaigns as a result.
“The ‘What’s On Your Mind?’ campaign was a huge success for Standard Press and we were thrilled to share the background of the campaign and our lessons learned with colleagues who attended the DScoop7 annual conference,” said Linda Bishop, Standard Press Executive Vice President and Marketing Strategist. “As companies look for a vendor to partner with on future cross-media solutions campaigns, we hope they choose someone who ‘eats their own dog food.’ If vendors who provide marketing technology services don’t believe in the solutions enough to invest in them for their own company, why would anyone be interested in hiring them?”
To learn more about the various marketing services and solutions offered by Standard Press, visit www.stpress.com.
About Standard Press
As the oldest independent printer in Atlanta, Standard Press opened in 1932 and today remains a family-owned business in its third generation of management. Standard Press is a full-service printer and cross-media solutions provider. Over the past few years Standard Press has invested more than $3 million in capital improvements to benefit its customers and provide them with the highest levels of efficiency and quality. Today the company employs over 50 staff members and maintains its philosophy of delivering the highest standards of customer service. For more information, visit www.stpress.com.