Metrics’ Marketing Group Selected to Present on User Experience at YouToo Social Media Conference 2012

Cleveland Marketing Firm’s Research and Customer Experience Senior Analyst, Damon Herren Selected to Discuss “User Experience Design and How it Intersects with PR in a Mobile Technology Campaign”

Cleveland, OH, March 31, 2012 --( Metrics Marketing Group, an analytics-driven database marketing and interactive services firm, announced today that Research and Customer Experience Senior Analyst, Damon Herren has been selected as a panelist for the YouToo Social Media conference. Herren will join other industry professionals in discussing the importance of user experience design (UXD) in public relations and how both “seek to understand audiences, identify business objectives and measure outcomes.” The YouToo Social Media Conference 2012 will take place at Kent State University in Kent, Ohio on Friday April 13, 2012.

More than ever, marketing agencies are seeking to employ user experience design professionals who have the ability to create positive user experiences for interactive campaigns. These unique professionals address the structural, informational, psychological and emotional aspects of what makes a successful user interface, whether it’s web, mobile, tablet or any other device. Both public relations and UXD professionals underlying goals are to understand their clients’ audiences in order to create mobile technology campaigns with a positive user experience. Herren will be joined by other PR and UXD professionals to discuss this intersection and how it affects marketers today.

Damon Herren has more than 10 years of professional experience with a diverse background, specializing in user experience design. As a Research & Customer Experience Senior Analyst at Metrics Marketing Group, Herren works with a variety of clients across numerous industries to improve the user experience of their products and services. In his previous role at InfoCision Management Corporation, Herren’s work greatly influenced the internal user experience for mission-critical enterprise systems, which are currently used daily by thousands of users. Herren is also involved with the Northeast Ohio Usability Professionals’ Association (NEOUPA), Information Architecture Institute (IAI), and Interaction Design Association (IXDA). He earned a B.S. in Computer Science from Harding University and is currently working towards a Master’s Degree in User Experience Design at Kent State University.

“Knowing and understanding your users and their goals is key to any successful user experience,” remarked Cathleen Zapata, VP, Research and Customer Experience at Metrics Marketing. “Damon’s wealth of expertise and knowledge in UXD will give professionals a perspective on how marketers can truly optimize their campaigns by leveraging customer insights.”

Metrics Marketing offers a full suite of customizable user research and user experience services that go beyond identifying opportunities for conversion. Amongst Metrics’ user research services are lab-based testing usability testing, card sorting, user personas, heuristic evaluations, online research, surveys, focus groups, in-depth interviews and more. Metrics’ Research and Customer Experience professionals, like Herren, also provide information architecture and interaction design expertise. In addition, Metrics Marketing is one of the only interactive marketing firms with full eye tracking capabilities across the U.S., including lab-based testing at MetricsLabSM as well as mobile.

Those who are interested in attending the YouToo Social Media conference should register by visiting, To learn more about Metrics Marketing’s Research and Customer Experience offerings, visit

About Metrics Marketing
Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, eCommerce solutions, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is a Precision Dialogue company and is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at

Media Contact:
Kelly Bowman
Metrics Marketing Group
Kelly Bowman