India Male Cosmetics Market Anticipated to Reach INR 3000 Crore by 2016: KuicK Research

Wider product availability coupled with increasing per capita spending to drive Indian Male Cosmetics Market.

Delhi, India, April 01, 2012 --(PR.com)-- According to a recent research report “India Male Cosmetics Market - Consumer Insight 2012” published by KuicK Research, the Indian Male Cosmetics market is expected to reach INR 3000 Crore (US$ 600 Million) by 2016. The market will be driven by rising spending on cosmetic products by male consumers especially on Fairness Cream, Face Wash, Shaving products and a wider availability of male specific cosmetics products in the market.

The cosmetics companies operating in Indian market will continue to launch products specific to male usage in next two to three years. The focus of these companies will be to expand their consumer base and stimulate the usage of cosmetics products by Indian Men through launching new products. Fairness Cream, Face Wash, Shaving Products, Deodorants are expected to be the key categories to witness new product launches by companies operating in the market.

“India Male Cosmetics Market - Consumer Insight 2012” gives a detailed overview on the spending, purchasing and usage habits of Indian male consumers across multiple cosmetics product categories. This reports gives answers to question like: How frequently male consumer buy cosmetics products, What amount they spend on particular cosmetic products and how frequently they use cosmetic products like Fairness Cream, Face Wash, or Hair Color.

A survey was carried out by KuicK Research to determine the multiple aspects related to Male Cosmetics Market in India. The main focus of the survey was to identify and analyze the Spending and Usage pattern across various cosmetic product categories by Male Consumers. The samples covered for this research were Male consumers aged 15 years to 50 years, from SEC A / B / C households across various cities in India, representing various income groups. The sample was comprised of users of various cosmetic product categories covered.

For more information on related to “India Male Cosmetics Market - Consumer Insight 2012,” please contact them at info@kuickresearch.com
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