To Doom or Not to Doom? Postcard Marketer Gives Sound Advice for Businesses as Postage Rise Takes Effect
PostcardMania CEO, Joy Gendusa, stands firm in the slush of growing concerns regarding postage problems, do-not-mail lists and confusing economics, and urges businesses not to get caught up in the tide but swim against it and promote harder than ever.
Gendusa says her prediction is that the economy will improve as businesses take control of their own fate. She is calling for entrepreneurs to disagree with the pessimistic predictions and master their own income by promoting, and says it’s up to businesses themselves to market to consumers if they want to expand.
According to a United States Postal Service study, postcards were found to have the highest read rates of all direct mail media, compared to other media such as letters, flyers and magazines. Considering consumers are hit with over 3,000 advertising messages on a daily basis, having the highest-read-rate percentage speaks for itself.
The United States Postal Service has new regulations regarding the size and cost of packages—cost that is more technical, based not only on weight, but shape as well.
Moreover, eleven states currently have do-not-mail bills in their state legislatures, including New York, Michigan, New Jersey and Texas. If these bills are passed, a company wanting to send un-requested mail to consumers would need to buy an updated copy of the state’s do-not-mail list and check it against their own mailing lists – adding unwanted workload to businesses that will curtail productivity in response to government red tape.
Gendusa remains firm, however, as she counsels her customers to take the bridge over these troubled bureaucratic waters. “It’s all just plain math. If you want business coming in, you have to put promotions out—a business is a small economy. Businesses promoting will expand—and so will the economy.”
“I don’t plan to stop my marketing” said Jon Minor, PostcardMania client and owner of Minor Moving in Austin, Texas. “Postage rates are like fuel to us, you just build it into your business as a cost. We actually increased our marketing because the return on investment on our direct mail postcards is good – in fact, it just went up.”
PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. PostcardMania employs over 140 people, has seen positive expansion every year since its inception and is currently on a 23 million-dollar-revenue run rate for 2007. They have won many awards for their creativity and marketing farsightedness, such as the MarCom International Awards, the Stevie Awards, the Inc 500 List, the Creativity Annual Awards and the Webmaster awards – all of which the underlying theme contributing to their accomplishments is helping companies all over the nation expand. They print 4 million and mail 2 million postcards representing over 350 business, finance and industrial clients each week. Visit www.postcardmania.com
KarlaJo Helms Eicher
Visit PowerMarketingMania's web site at www. PowerMarketingMania.com