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Postcard Services Launches Industry First On-Demand Direct Mail

Major breakthrough in traditional printed direct mail technology. Postcard Services, a direct mailer and software development company has released a new SaaS tool. It provides businesses with the ability to easily produce highly effective, targeted direct mail. Integrated directly with many popular CRM, Financial and E-commerce software providers, the system gives users access to advanced reporting tools and there is no minimum quantity requirement.

Tampa, FL, April 04, 2012 --( Postcard Services has launched, an industry first marketing concept. This new and complete, SaaS, integrated web-print-mail breakthrough makes direct mail simple. Users can upload their artwork, or choose from hundreds of professional designs; import their own data or purchase a targeted list and then launch their direct mail campaign, all from one, easy to use set of tools.

“Targeted and relevant direct mail marketing has never been easier, or produced a better result,” says Newell White, Postcard Services President/CEO. “Until now, only our large insurance, cable, telecommunications and marketing customers had access to this suite of powerful, automated direct mail tools, such as A/B market testing, ROI reports, QR codes, mobile media and USPS delivery tracking of each mail piece. Now all businesses have the opportunity to use these tools. lets our customers profit from direct mail’s dramatically higher 79% open rates. They can convert more leads to orders, and better retain their existing customers’ loyalty.”

Campaigns can consist of one reminder card, or 2000 lead follow-up offers, either way the price is extremely affordable and the results are trackable. The highest quality, full color, UV coated postcards are printed and mailed, first class, within 48 hours. Integrations to popular SaaS providers allows for simple list importing and advanced marketing reporting that provides in-depth direct mail campaign analysis. is a game changer for the direct mail marketer.

“We have given all the power to every business marketer,” says Adam White, Postcard Services CTO. “ gives users the flexibility of email-style prospecting and lead follow-up, but with the high 3.99% response rates of quality direct mail. We are integrating major CRM, Financial and E-commerce software applications directly into the system. This removes the access barrier between software systems, and with the reporting tools, users can quickly analyze results.”

Since 2003 Postcard Services, a direct mailer and software development company, has been dedicated to creating tools that empower businesses of all sizes to create quality direct mail programs, without the expense of hiring multiple agencies. The company’s retail division serves over 35,000 customers nationwide via its web sites, and The corporate division provides an array of automated private label and other solutions for franchises, contact/call centers, and businesses with repeat direct mail needs.
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Postcard Services
Newell White

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