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BayGroup International to Lead Industry Roundtable on “Improving B2B Sales Performance” for HR Leaders

A discussion on Improving Sales Performance will take place in London, England on 24 April 2012. Bay Group International is co-sponsoring this B2B sales training event with Strategy Insights.

Larkspur, CA, April 13, 2012 --( Leading global B2B sales training and B2B sales consulting firm BayGroup International will facilitate a roundtable discussion on Improving Sales Performance: Challenges and Best Practices for HR and Learning Leaders at the upcoming “HR Director UK” strategy meeting, sponsored by Strategy Insights. The forum provides an opportunity for best-practice sharing on topics related to B2B sales execution, sales negotiation, and sales training effectiveness.

The session, held in London 24 April 2012, focuses in four areas related to sales enablement and performance improvement:

What are the top challenges faced by HR and learning leaders in developing the B2B sales team?

What does it take to implement a behavior change process rather than a training event for the B2B sales team?

What does it take to get B2B sales professionals to use new skills and tools in the field?

How can technology be harnessed to improve field sales skill improvement and results?

BayGroup International’s Harry Kendlbacher will facilitate the session, to be attended by UK-based leaders in human resources, learning, and organization development. According to Kendlbacher, who was named Managing Director EMEA in late 2011: “Our expanding consulting and training with global multinational corporations has provided us with unique insights on managing for more profitable sales execution and sales negotiation. Work with clients like Roche, DuPont, Chevron, HP, GE, and UPS has taught us lessons that HR and learning leaders need to hear as they strive to improve the performance of their own B2B sales organizations.”

BayGroup International is a global performance improvement firm that helps corporate leaders reach critical profitability, cost containment, and team effectiveness goals quickly, with high impact. Since its’ founding in 1980, the firm has built a select client list of major global corporations, focusing on the technology, telecommunications, pharmaceuticals, transportation, consumer products, insurance, and financial services industries. It’s expertise in sales execution and sales negotiation emerged from a partnership with Stanford University, and has now been implemented in more than 70 countries in 14 languages. Visit us at Bay Group International.
Contact Information
Bay Group International
Paul Hennessey
Harry Kendlbacher, EMEA (, 43.662.621.206)

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