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Why Adding an Audio Message Can Improve the “Stickiness” of Your Real Estate Website

Santa Rosa, CA, June 04, 2007 --( Many homebuyers in today's online world are shopping from the comfort of their own home. As they visit your virtual open house, wouldn’t it be nice to greet them the same way you would had they come to your actual open house? A web site doesn't normally do this, but ListingDomain’s single property websites can, and do. Their interface allows agents to record an audio tour of the property directly from their administration panel. All that is required is a microphone and a voice. “Using audio on your website gives you the ability to guide your visitor through your site and point out all the important features of your listing” says Amanda Cornelius, CEO of “Not only are you getting personal with your prospects, you are also pointing them in the direction of your product.”

A study conducted by DoubleClick found that by adding audio to your website, you can increase brand awareness by 10.1%, and data recall by 59.9%. You only have 30 seconds to capture a person's attention and adding audio to your on-line advertising significantly increases your chance of grabbing the attention of your audience. According to research by Hermann Ebbinghaus, people retain on average 10% of what they read, 20% of what they hear and 50% of what they read and hear.

Audio is a powerful motivator and your voice can influence and persuade visitors to explore your website and therefore stay longer. Audio improves the “stickiness” of your website and creates a bond and rapport with your website visitor, which makes them feel more at ease with you and your offering. Also, it makes a great point of difference. No longer are you just another website amongst the hundreds or thousands that a prospective client may visit, but your website has a human dimension - a voice - and this assists in making your website visitor feel comfortable and your website appear more professional and trustworthy.

“At we love innovation and we are always looking for ways to improve our websites” says Cornelius. Audio is just one of the many feature additions users have enjoyed lately. With a 1200% growth rate over the past 2 years it looks like the original listing website provider is continuing to lead the market.


About ListingDomains:
A Listing DomainTM web site is a complete free standing web site devoted entirely to selling one property. The domain name is generally the address of the property e.g. Each Web site comes complete with a free Domain RiderTM sign that attaches to any traditional for sale sign, showcasing the properties web site address. The sites contain detailed information about the property, unlimited photographs, the option of including music and/or a audio message, the agent’s photo and contact information, a property feedback system, the ability to upload property reports and much more.
Contact Information
Properties Online, LLC
Al Cornelius

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