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Aggregator Web App Adds Sources, Builds Playlist Library

MediaHound puts all the ways to watch a movie or show in one. Users can search for a specific title, discover using filters, or browse Playlists. This week, MediaHound added Vudu and Redbox to its search results.

New York, NY, April 23, 2012 --( MediaHound, a Los Angeles based startup, wants to make the process of finding and watching content online more social. In addition to the web app's search and discover utilities, MediaHound users can browse over 300 unique Playlists made up of both movies and shows.

The web app's new "Playlists With" feature displays all the Playlists an individual title appears in, aiding social content discovery. Once users find something they want to see, MediaHound shows them where it is available for rental or purchase. Today, MediaHound adds VUDU and Redbox to its roster of sources, which already includes iTunes, Netflix, Amazon, Best Buy, Hulu, and others.

"We're excited about VUDU's great HD library, Redbox's convenient kiosk presence, and the potential of our Playlists on social media," said Addison McCaleb, MediaHound's Founder and Manager.

MediaHound is actively seeking a second round of funding to fuel further expansion and features that will allow them to emulate the social discovery user experience of Pinterest and Spotify. Those services also make room for collections created by companies, an area in which MediaHound already excels.

"We love working with respected brands like Tribeca Film because they bring meaningful curation to our channel environment, exposing a wider audience to emerging filmmakers and offering an appealing value proposition," said Wesley Burger, MediaHound's Director of Corporate Communications.

Tribeca Film reaches audiences through VOD, iTunes, Netflix, VUDU, Amazon, and DVD. The Tribeca Film channel, similar to the one MediaHound created for Miramax last month, consolidates titles from their catalog into Playlists centered on a common theme or Tribeca Film Festival category.

"Tribeca Film has taken a smart approach to digital distribution across a variety of sources. Technology should make it easy for people to discover new films when they premiere, participate in the buzz around that event, and share their excitement with friends," said McCaleb.

MediaHound emphasized the timely combination of online and live experiences in their launch party, which allowed attendees at leetUP to contribute Playlists to the comedy event's channel on the spot.

"MediaHound is all about the audience. We make it easy to share a source-neutral Playlist with your friends so they can choose how they watch the movies and shows you suggest," said McCaleb.

Tribeca Film will release four titles from the Tribeca Film Festival on April 17: Giant Mechanical Man, Sleepless Night, Death of a Superhero, and the documentary Booker's Place: A Mississippi Story.

"It's a diverse group of films that should provoke interesting conversation and spark users to make Playlists of their favorites from the Festival or create even broader collections," said Burger.

McCaleb and Burger met at USC's School of Cinematic Arts and both claim to be film nerds at heart. They are excited to see the success of Tribeca entries by their fellow Trojans, including the true-life drama Willowbrook, which will compete in the Festival's Student Shorts category.
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Wesley Burger

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