Mumbai, India, April 24, 2012 --(PR.com
)-- The themed rally that included 600 people along with Mr. Sigve Brekke, Managing Director of Uninor was planned during the evening hours when the crowded is at its peaks, to generate enough buzz and a strong positive word of mouth.
Percept Activ turned the market blue with “We Love Uninor” branding on the entire route of the rally. Post the PIL judgment, Uninor worked across touch points to ensure that they assure customers, employees and partners that their business will continue unaffected and they are here to stay. This focused activity generated energy amongst the employees and the market (channel partners & customers) and also positioned them as a different company versus competition who has no face in the market.
Percept Activ organized a series of activities ranging from a coffee session of Uninor employees with Mr. Sigve to addressing the press and flagging off a rally for field visits so that the right communication is passed on to the stakeholders. The rally included road show floats, 120 ft long human banner, police band, a band playing nasik dhol, a garba troupe, branded placards and hand flags over and above the 500 employees of Uninor to be able to create a huge buzz in a target market area of Uninor and make it one of the biggest commercial rally in Gujarat.
Commenting on the successful execution of the rally, Sanjay Shukla, Chief Operating Officer, Percept Activ said, “It is interesting the way Indian marketing landscape is shaping up. In the age of fast paced consumerism, brand equity holds the key to customer retention which obviously translate into the bottom-line of the brand. Post PIL judgment, it became imperative for Uninor to put an end to even an iota of speculation across the stakeholder bandwidth. Having enjoyed a fruitful relationship with Percept Activ, Uninor came back to us to design an agenda big enough to communicate the message vividly and strongly as well, in Ahmedabad. Being as unique as Uninor, we conceptualized a comprehensive capsule involving the top officials and took the core messaging across through this Rally. This event reinstates our core strength of profound brand understanding backed by clinical execution.”
About Percept Activ
Percept Activ was established in October 2010 with a vision to focus on Brand Activation projects functioning in the domain of below-the-line brand communication activities, encompassing promotional and event based activation.
Percept Activ creates and provides customized solutions to brands to enable them to effectively connect with their Target Audience and focuses on building new events and properties as well as scaling up existing properties for clients in the Brand Activation space. Percept Activ undertakes in-depth research and analysis, explores new opportunities and technologies, and provides innovative ideas and tailor-made solutions to clients in the BTL space.
Percept Activ is a Percept company. With capitalized billings of about INR 26 billion (FY’11), Percept (entertainment, media and communications company), today, is at an enviable leadership position with a team of over 1,000 people and 62 offices across India and the Middle East.