Milford Valley Farms is Now Milford Valley

New logo, new packaging and new website reflect the chicken company’s growth strategy.

Milford, IN, April 27, 2012 --( Milford Valley Farms has unveiled a new Milford Valley platform for its chicken division in both domestic and international markets.

While retaining its essence for current customers, the Milford Valley logo has been slightly redesigned to be more recognizable for new consumers. “As we have developed new products and broadened our markets, we saw the need for greater brand clarity,” states Marketing Manager Carmen Darland. “At Milford Valley, chicken is what we do. Now consumers will be able to discern our emphasis by simply looking at the logo.”

The retail packaging of the Milford Valley product line has been entirely redesigned. “All elements of our brand have received a facelift,” says Darland. “Customers will notice the fresh new look of the chicken entrée packaging. The design is product focused. The photographs tell the story.”

The Milford Valley website ( has been created to be consumer focused with an easy to locate online coupon, nutrition information, side dish recipes and a section of frequently asked questions. For convenience consumers may also purchase all flavors of Milford Valley 10 oz. chicken entrées through the website.

“Milford Valley is firming up our brand presence and gearing up for growth in the coming years,” adds Darland. “Milford Valley produces quality chicken products for our customers to enjoy that are easy to prepare and easy on the budget.”

About Milford Valley:
Milford Valley chicken products are made at Serenade Foods in Milford, Indiana. Since 1976, the family owned company has manufactured chicken patties, chicken nuggets, chicken strips and stuffed chicken entrées for retail and foodservice markets. For more information, contact Milford Valley at 1-800-348-2812 or visit
Milford Valley
Nora Macon