Research Shows Consumers' Increasing Focus on Local Searches

St. Louis, MO, April 27, 2012 --( As brick-and-mortar businesses turn toward online marketing initiatives to assist with further promotion of services and goods, the need for local website optimization continues to rise. SteadyRain, a full-service digital agency located in St. Louis, looked further into this emergence, and its Online Marketing team researched current marketing studies, uncovering the most important facts for businesses that are looking to target local markets.

A recent study discovered that currently 97% of consumers search for local businesses online. With such a strong number of consumers looking toward local businesses for their needs, the assumed trend to “buy local” appears to be something that is now a common occurrence, making it a topic that businesses should strongly consider implementing.

“Local search marketing efforts have been a staple of SteadyRain’s offering for quite some time, generating real results for our local clients,” said Eric Baggett, Director of Online Marketing at SteadyRain. “As this channel continues to evolve, our Online Marketing Team remains at the forefront of knowledge and implementation. We are constantly identifying ways that make it easier for consumers to access decision-based information quickly and effectively, resulting in real leads.”

From mobile searches to consumers' online search usage, SteadyRain’s research data is shown in a useful infographic, available on SteadyRain’s site. The information depicted outlines several areas of opportunities for local businesses, which include where and what consumers are searching for and how often these searches occur.

For more information about local search, please visit SteadyRain’s site at or view the agency’s recent infographic depicting the recent growth in local online search.

About SteadyRain
SteadyRain is a privately held, St. Louis-based Internet strategy, design and development firm that works closely with each of its clients to create unique and profitable Internet strategies through consulting, strategic planning, website design and development, online marketing solutions, web application development, and mobile application development. SteadyRain has been helping businesses and organizations develop their online strategies, increase revenue, and decrease costs since 1999, having worked with clients such as Build-a-Bear Workshop, Great Rivers Greenway, the Missouri Division of Tourism, Missouri Botanical Garden, Novus International and Washington University. For more information about SteadyRain, please visit
Ann Ehnert
716 Geyer Avenue, Suite 400
Saint Louis, MO 63104
Fax (314) 446-0734