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Finding the Right Marketing Partner Spotlighted on New Riechesbaird "Branding Business" Radio Show

Tim Williams, a recognized thought leader in marketing and founder of Ignition, offers insight into choosing the right marketing partner for your business.

Irvine, CA, April 27, 2012 --( RiechesBaird, named one of the top BtoB corporate branding agencies in the United States by BtoB Magazine for 11 consecutive years, has premiered the newest installment of its “Branding Business” radio show. The show, found at, features recognized thought leader in marketing Tim Williams, and educates listeners about how to select the right marketing partner for your business.

“Selecting the right marketing partner is a make-or-break decision for companies trying to succeed in today’s business environment,” said show host Ryan Rieches, CEO and co-founder of RiechesBaird. “Successful businesses select marketing partners that can help build a brand, like they do at Ignition. Tim Williams is a master at helping marketing agencies create and capture more value for themselves, and more importantly, their clients.”

Williams is a frequent speaker and presenter for industry associations, agency networks, universities and business conferences both domestically and abroad. He is the author of the book “Take a Stand for Your Brand,” ranked by Amazon as one of the top ten books on brand building. His newest book, “Positioning for Professionals” was recently published by John Wiley & Sons.

With extensive expertise in the area of building differentiated professional service brands, Williams has authored numerous articles in the business and marketing trade press and has been interviewed and quoted by such diverse newsgathering organizations such as The New York Times, Wall Street Journal, The Economist, Bloomberg News, The Guardian, Toronto Globe & Mail, Japan’s Nikkei News and other business publications ranging from Spain to Australia. He is also a frequent contributor to leading business publications including Advertising Age, Adweek, Communications Arts, and Admap.

Williams is also a Senior Fellow of the VeraSage Institute, a think tank devoted to revolutionizing the way professional service firms price and value their services. As an adviser in this area, Williams has worked with major agencies, agency holding companies, Fortune 500 companies and national and international associations.

RiechesBaird’s "Branding Business" radio show is part of an online community,, dedicated to brand strategy, brand development and brand engagement. It is an open online forum, for branding professionals, their clients and interested prospects. Along with sharing RiechesBaird’s experience-driven expertise with an unmatched portfolio in the BtoB world and thought leadership through a variety of interactive opportunities, it is designed to bring together the best minds in branding and provide an engaging conversation about branding as a business tool. Branding Business includes the latest blog articles, lively debates, topical discussions, critical inquiries, answer to questions and questions to answer.

“‘Branding Business’ is not merely a tag line or ‘shorthand’ for our BtoB expertise,” said Ray Baird, co-founder and President of RiechesBaird. “It’s a corporate branding methodology that embraces business strategy to enhance business performance. Our vision is to create the world’s most successful brands, and our mission is to find greatness and promote it fearlessly. is a natural extension of our work, and a valuable place for businesses to discover real-world insights that help drive business forward and improve market share.”

The "Branding Business" radio show features the firm’s co-founders, Rieches and Baird, and principal Alan Brew as they interview influential CEOs and discuss and analyze the latest news and trends in the world of branding and branding strategies. From BP’s five minutes of shame to healthcare business branding strategies to analyzing the outlook for 2012 and the power of differentiation, these gentlemen share their insights and knowledge of branding in today’s ever-changing business environment.

RiechesBaird, a leader in corporate branding, specializes in building the value of BtoB companies like American Airlines Cargo, Toyota, Sharp and Linksys, a division of Cisco. With offices in California and New York, they provide local service to their ever-growing group of marquee clients on both coasts.

These success stories helped secure RiechesBaird’s inclusion in the “Top Small Agency” rankings by BtoB Magazine. Their prestigious “BtoB Top Agencies Special Report” includes agencies that have a significant amount of BtoB business, key clients and range of services. In honoring RiechesBaird, BtoB Magazine noted that over the past year the firm added new clients like Huawei Technologies USA, Hitachi Consulting and ABM Industries, while continuing to work with existing key clients including American Airlines Cargo and Epicore Software. The magazine highlighted a trio of online campaigns created and implemented by RiechesBaird, including “Did You Know?” for American Airlines Cargo, “Promise of the Future” for Huawei Technologies USA, and “Accelerating Nonprofit Success” for OneOC. The magazine also recognized RiechesBaird’s launch of last year, an industry thought-leadership portal dedicated to brand strategy, brand development and brand engagement.

About RiechesBaird
RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to-business branding. Our proprietary term “Branding Business” represents both the guiding philosophical essence and our practical approach to branding as it relates to business strategy and growth. Ranked by B2B Magazine as one of the Top 10 Firms for more than a decade, RiechesBaird has helped organizations such as American Airlines, Constellation Energy, Sharp, Sage Software and Toyota build leading international brands. Privately held, RiechesBaird has offices in New York and California. For more information, please visit us at or check out our thought leadership at, to learn more about branding your business. RiechesBaird can been reached directly at 949-586-1200 in California and 917-661-4842 in New York.
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Cornerstone Communications
John Christensen

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