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Lakeshore Challenges Status-Quo in Staffing Industry

Lakeshore Launches Re-brand with Candidate-Centered Approach

Denver, CO, May 03, 2012 --( Lakeshore, a Denver-based company, is launching their new brand this April. The change comes after 16 years of doing business as “Lakeshore Staffing,” and includes an overhaul in the company’s core values, website, logo, and even their business name. They’re dropping the word “Staffing” from their name because, according to CEO John Paller, the word, “staffing” has a lot of negative connotations.

“There’s a secret in the staffing industry,” Paller says, “and it’s one that most companies don’t want to talk about.” Staffing agencies have two parties to serve: job seekers, and companies. This duality creates a conflict of interest for companies in the industry. To Paller, the problem is that staffing agencies can’t effectively serve both parties sincerely and concurrently. “Ultimately”, he says, “job seekers are the ones who suffer directly, but Employers suffer as they aren’t able to attract top talent through traditional ‘staffing companies’ anymore. The best people are tired of the charade.”

“The last agency I worked for was horrible,” says Tasheika, a new member of the Lakeshore Team in Chicago. “I'd see positions that I qualified for on their website, and every time I called to advise of my availability, I was informed that they didn't have any assignments.” Many staffing agencies will do anything to make a placement, and often lie to their Candidates about available positions. Now, Candidates are finding new ways to look for work, refusing to work with staffing companies all together in many cases.

Lakeshore has decided to challenge the status quo. Their new approach focuses on Candidates first. Lakeshore is committed to helping Candidates with their job search; whether or not they benefit. In addition to assistance with finding a job, the new services include help with personal coaching, resume creation, interview skills, social media trends, and career development.

For those candidates who become Lakeshore Team Members and are working for Lakeshore, Lakeshore is offering the best benefits in the business. According to Paller, “Lakeshore is a talent community; we treat people right and we attract the best talent. Because of our Candidate-centered model, our people are happy, engaged, and feel valued. Treating people this way creates an empowered and productive workforce for Employers. Isn’t that all they really want anyway?”

Lakeshore’s new website,, launched April 25, 2012 is a major feature for Candidates. It includes an interactive experience with helpful resources, Community Events Calendar, and an entirely new look for any company in the industry. The website also gives Candidates access to Lakeshore’s new Community Concierge℠ Chat. The Community Concierge℠ Team, another new and major feature for Candidates, will be available to help Candidates with whatever they need. “We’re working to serve our Candidates in every way, even if we’re not the ones that end up placing them,” says Paller.

Lakeshore is headquartered in Downtown Denver, and has additional offices in the Denver Tech Center, Chicago, Louisville, and Dallas.
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Dani Rice

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