Santa Monica, CA, June 07, 2007 --(PR.com
)-- Sedna Films, a commercial production company based in Santa Monica, recently completed new promotional spots for Turner Network Television’s hugely successful drama series, “The Closer,” as well as promos for the network’s premieres of two new shows: “Saving Grace” and “Heartland.” All three spots were shot at Paramount Studios and Raleigh Studios in Hollywood.
Calling the back-to-back shooting schedule, “one crazy month; we lived at Paramount for three weeks,” Sedna owner and executive producer Dirk Detweiler explained that “The Closer” promo involved building a rooftop and skylight on set to create a murder scene that features the entire cast of the show. The effect was so successful, Detweiler said, that when associates viewed the film afterwards, they thought it was shot on location.
“The Closer,” starring Golden Globe winner Kyra Sedgwick, opens its new season on June 18.
Forced perspective came into play for the “Saving Grace” spot, which appears to be set on a plain in Oklahoma that visually proceeds into infinity. The new series, starring Academy Award-winner Holly Hunter, will premiere in July. TNT describes the premise as, “a cynical detective facing a personal crisis of divine proportions.”
“The Heartland” premieres June 18 immediately after “The Closer.” It stars Treat Williams who, according to TNT, “plays a talented organ transplant surgeon whose devotion to saving lives keeps him from having one of his own.” For that promotional spot, Sedna Films created another rooftop scenario complete with a helicopter “landing” on stage. According to Detweiler, the effect involved painting a helicopter to look like a medical transport ambulance, and then lowering it onto the set while huge wind machines provided the turbulence.
Damon Fortier directed all three spots and served as production designer.
Sedna Films, a member of the Association of Independent Commercial Producers (AICP), has worked with TNT for 10 years and on “The Closer” campaign for three. Other clients include Shell, Panasonic, Honda, Sony/BMG, Vespa, UNICEF, The NBA, and The Weather Channel. Sedna Films is represented on the west coast by Lisa Schreiber of Boardalicous in Hermosa Beach, CA (firstname.lastname@example.org), on the east coast by Rich Schafler of Schafler Artists Management in New York, NY (email@example.com) and in the mid-west by Dwayne Petch of Petch and Company in Westerville, Ohio (Dwayne@sednafilms.com).
For more information on Sedna Films, visit http://www.sednafilms.com.