GovX Welcomes Rachael Pierce as Director - Military & Government Support Programs

Former Navy Pilot Joins the Online Shopping Site Offering Privileged Savings for Military and Government Personnel and Their Families.

San Diego, CA, May 13, 2012 --( GovX, Inc., the leading online military and government discount shopping destination for those in the U.S. Armed Forces and related government agencies, is pleased to announce the addition of Rachael Pierce as Director - Military & Government Support Programs. Pierce is responsible for overseeing GovX’s relationships with the company’s military branch, as well as government association and foundation partners. Her work includes GovX’s give-back and donation programs that benefit the Air Force Association and Air Force Association Veterans Benefits Association, Marine Corps Association & Foundation, and the National Association for Uniformed Services, among other partner associations.

Pierce described her position by saying, “The opportunity to work with military and law enforcement foundations and their member associations in support of programs that help those who protect and serve our nation and communities is a true honor for me. I am a former Navy officer and a military spouse and I have seen firsthand the sacrifices they and their families make on our behalf and am dedicated to ensuring we assist them in whatever ways we can.”

A former pilot in the United States Navy and now wife of a Marine officer and mother of two young children, Pierce brings a keen understanding of military families to the GovX team. The GovX controlled access ecommerce site is the first and only online shopping destination dedicated to providing military and government personnel and their families with the opportunity to purchase premium lifestyle products, as well as on-duty tactical gear, directly from nearly 70 manufacturers at prices well below retail.

From action sports and outdoor equipment, apparel, electronics and jewelry, to on-duty tactical gear, home décor and much more, GovX offers substantial savings of up to 40 percent below retail. is accessible only to military and other government-qualified members, not the general public. Built to thank and honor those who serve, also donates a portion of its proceeds from purchases made by members back to associations in further support of those in uniform.

To learn more about GovX, its growing team, and its line-up of manufacturer and association partners, visit

About GovX, Inc., owned and operated by San Diego-based GovX, Inc., is the leading online military and government discount shopping destination for those in the U.S. Armed Forces and government, including active, reserve, former and retired military personnel, and those in police, fire, FBI, DEA, Border Patrol and related government agencies. Through, qualified members have unique access to purchase premium off-duty lifestyle products and on-duty tactical gear directly from manufacturers at prices well below retail. is a controlled-access ecommerce site, ensuring that military and government discount pricing is accessible only to the very deserving group of qualified members, not to the general public. The products offered on are not closeouts or discontinued items, but everyday premium brands. For more information, visit
GovX, Inc.
Caroline Callaway
(888) 468-5511