Louisville, KY, May 18, 2012 --(PR.com
)-- Black Horse Communications, in partnership with Baptist Hospital East, has been recognized for video production
excellence in a national marketing and advertising competition.
‘Having Your Baby at Baptist Hospital East’ showcases the hospital’s maternity services. The video follows two couples – one who describes their experience in delivering their second child, while an expectant couple illustrates the step-by-step process – from where to register to kangaroo care for greater bonding to NICU expectations.
The Aster Awards, one of the largest national competitions of its kind, recognizes excellence in healthcare marketing. The 2012 competition drew nearly 3,000 entries from across the United States, Canada and South America. Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for marketing excellence. Judging criteria included creativity, message effectiveness, production quality and overall appeal.
“The 2012 Aster Awards program contained some of the best advertising arguably in the world. The judge’s expectations were again surpassed,” said Melinda Lucas, Aster Awards program coordinator. Winners are posted on the Aster Awards website and published in Marketing Healthcare Today, a national healthcare marketing magazine.
About Black Horse Communications
Black Horse Communications is an award-winning video production and web design company in Louisville, Kentucky with clients throughout the United States and Canada.