Cincinnati, OH, May 27, 2012 --(PR.com
)-- The Flottman Company announced the winner of their iPad giveaway; Tom Rovito, Marketing Manager at Bakery Crafts of Cincinnati, Ohio. Bakery Crafts is a manufacturer of high-quality cake and cupcake decorations for supermarket and retail bakeries. Rovito will receive his new iPad, valued at over $500, at a luncheon hosted by Flottman Company.
This iPad giveaway initiated with Apple’s debut of the new iPad. Flottman capitalized on the iPad’s euphoria by tying Apple’s launch to Flottman’s own lead generation program. The Flottman Brilliant Communications Campaign introduced the features and benefits of personalization for direct mail, email and webpage development; by telling recipients to “Call Their Customers Names.” Tom Flottman, CEO of Flottman Company states that “Statics show that over 61 percent of consumers expressed a preference for personalized direct mail and we have seen significant growth in our response rates when we personalize and incorporate a multi-channel approach.” (Statistical source: InfoTrends) More information on Brilliant Communications can be found at www.FlottmanCo.com.
Nearly 10,000 individuals received entry information via personalized direct mail and personalized email. The “Call Them Names” campaign generated a trackable 8.9% branding impact and one extremely happy Bakery Crafts employee: Tom Rovito.
About the Flottman Company:
The Flottman Company is a full-service graphic communications firm founded in 1921 and headquartered in Northern Kentucky. The company provides a wide array of printing, design and strategic marketing services to enable clients to “Communicate Brilliantly;” including 1:1 marketing solutions through variable data, pURL and QR codes, complete digital printing for commercial marketing and specialization in pharmaceutical printing and manufacturing of miniature folded inserts and outserts. Green Business Council awarded the Flottman Company the 2012 Green Business Strategy Award and they also received the 2012 TriState Business Success Award. The Printing Industries of Ohio and Northern Kentucky named the Flottman Company their 2011 Printer of the Year and in 2010, the University of Cincinnati honored the Flottman Company with the Tri-State Family Business of the Year Award. The company is a privately held, family owned business, currently run by the third generation of Flottmans: Tom Flottman, Sue Flottman Steller and Peter Flottman.
If you would like more information about the Flottman Company, the Brilliant Communications Mix-Media programs or to schedule an interview with Tom Flottman, please contact Ed McMasters (513) 470-9461 or e-mail Ed at emcmasters@FlottmanCo.com.