Salt Lake City, UT, June 13, 2007 --(PR.com
)-- A free real estate listing service may appear, at first glance, to spell direct competition for real estate agents. After all, why pay a real estate agent thousands of dollars to sell your home if you can sell it for free? Free Home Shop.com has a different business philosophy.
“Real estate agents are an integral part of the home buying and selling process,” explains Free Home Shop President Shaun Roundy, “and they should remain so.” Matching up a home buyer and seller is only half the job, he claims. When exchanging a house for hundreds of thousands of dollars “you want to make sure you do it right, and that’s where an agent can save your bacon.”
Most agents are familiar with the ins and outs of buying a house, which can add a great deal of security to the transaction for both the buyer and seller. For example, agents can help home sellers price their house competitively and home buyers to feel comfortable that they’re making a reasonable offer. The standard REPC (real estate purchase contract) specifies dates by which loan applications and home inspections must be conducted and what happens if problems arise. Furthermore, all agents must be associated with a real estate broker who takes some degree of responsibility for the agent’s actions. These factors ensure a smoother home selling or purchase experience and greater peace of mind.
In order to encourage home buyers and sellers to utilize the services of a real estate agent, Free Home Shop.com allows agents to post a free agent profile on the site, which potential clients may search. Profiles may include a photograph, name, slogan, contact information (email and phone), website link, license number, agency, counties served, professional specialties, a free-form paragraph, and links to any houses currently listed on Free Home Shop.com.
“We encourage agents to fill out their profile completely as it makes a much better impression and is more likely to attract new clients,” Roundy says. “Real estate is a highly competitive business whether you work in metropolitan centers like Weber County, Davis County, Salt Lake County or Utah County; or in other real estate hot spots like Park City, St George and Southern Utah.”
Each agent profile is also linked from each home listing an agent posts, thus creating additional exposure for the agent just like the traditional real estate lawn sign. “Home sellers know that successful agents tend to attract more home buyers, which may result in a faster sale.”
Free Home Shop does not take responsibility for the accuracy of agent information but does include a link to the Utah State Division of Real Estate’s list of active agents for verification.
“Free Home Shop wants to create a true win-win-win situation for all parties,” Roundy says. “That means giving everyone – whether agents or home buyers and sellers – whatever they want – including free and easy access to information, free listings with inexpensive upgrade options, and a convenient, attractive interface.”