Speedheat Electric Radiant Floor Heating Showcased at the 2007 Southern Building Show in Atlanta

The latest and greatest in new building products and Earth-friendly innovations will be on display at the 2007 Southern Building Show. The show features an enormous exhibit area, showcasing many unique products, including Generation4 electric radiant floor heating by Speedheat.

Atlanta, GA, June 15, 2007 --(PR.com)-- For home builders and residential remodeling firms seeking the latest tips and trends in construction, the Southern Building Show is a must-attend event. With an anticipated crowd of 8,500+ attendees, the 14th annual show will be held at the Cobb Galleria Center in Atlanta, Georgia from June 20-22, 2007.

Featuring 475+ exhibits, the expo area will be open on Thursday and Friday (June 21-22). The show also features educational seminars, motivational presentations, and a tour of The EarthCraft/TecHome Showcase House, built by Carl Seville of Seville Consulting. Among the many unique products on display, Speedheat's Generation4 electric radiant floor heating systems will be featured at Booth #1308.

"As more and more consumers request toasty tiles in the bathroom and warm floors throughout other parts of the house, floor warming is becoming a popular luxury upgrade," says Peter Newman, President of Speedheat US. "Many builders are looking for a local resource to assist them with floor warming solutions, and we are eager to help. Our Generation4 systems can be installed under virtually any flooring material and are a perfect upgrade in both new construction and renovation projects. We are delighted to be a part of the Southern Building Show and look forward to helping educate builders about our innovative and affordable warming solutions."

The Southern Building Show exhibit hall will be open on Thursday, June 21 from 11:00 a.m. until 5:30 p.m. and on Friday, June 22 from 10:00 a.m. until 4:00 p.m.

Free exhibit hall passes are available for professional members of the residential building and remodeling industry at www.southernbuildingshow.com.

"Builders come to the Southern Building Show looking for innovative products and ways to improve their business," says Peter Newman, President of Speedheat US. "With our advanced floor warming systems and installation services, Speedheat offers builders peace of mind and a unique way to differentiate themselves and increase their margins. With Speedheat, there are no up front costs, and we offer complimentary promotional materials, free quotations, expert installation, and the ability for our partners to make generous profits."

More Speedheat Advantages:

The idea behind electric radiant floor heating is really quite simple — by installing a heating element under the flooring material, heat naturally radiates from the ground up and provides unparalleled gentle comfort. While the concept behind Speedheat's patented Generation4 (G4) heating system is easy to comprehend, the advanced technology behind their products offers many distinct advantages and sets them apart in the industry.

"Because Speedheat's Generation4 heating element is optimally engineered to be 'in touch' with floor finishes, it warms floors faster than any other systems and at lower, safer temperatures," explains Pieter Jansens, Chairman of Speedheat International. "Our G4 element improves comfort, health, and safety. It also protects sensitive flooring and slashes energy consumption. Furthermore, only Speedheat is fully customized to meet the specific needs of each application."

Speedheat Offers Warming Solutions for the Whole Home:

Speedheat offers electric radiant heating solutions that can be installed under virtually any flooring material including: carpeting, tile, stone, floating wood, laminates, vinyl, and more. Speedheat's Generation4 systems are easy to install in a single room or throughout an entire house. Speedheat offers the ultimate in flexibility, control, and comfort.

Generation4 products include: TileWarm, WoodBeWarmer, RugBuddy, and CarpetMate.

Another unique "zone heating" option is RugBuddy — the only UL-listed heating mat in the world that is approved for use under area rugs. It is an ideal solution when installing fixed electric radiant floor heating is not an option. Like an electric blanket for the floor, RugBuddy turns regular area rugs into invisible space heaters and is an ideal solution for warming cold spots in any room of the home or office.

An Innovative Leader for Over 20 Years:

As inventors of Generation4 electric radiant heating, Speedheat has produced quality solutions since 1985. Speedheat has offices in 10 countries and is currently heating more than 30 million square feet of space worldwide.

Recent Recognition in USA:

Speedheat was selected for inclusion in Lochstone Manor, the $7.25 million 2007 Roswell Woman's Club Showcase Home and included in both the "New" and "Renew" Showcase Homes at the Southern Building Show in 2006. Metropolitan Home magazine featured RugBuddy in their May 2006 Design 100 list. RugBuddy was also named as one of the "35 Best Home Products" in the February 2006 issue of Mountain Living. Speedheat was also recently featured in This Old House Magazine's "20 of the Year's Coolest Tools, Gizmos, and Gadgets" list. Speedheat has also been featured in such publications/shows as: Southern Living, House DIY (formerly do!), Atlanta Home Improvement, Points North, Living in Atlanta, Atlanta Journal-Constitution, Chicago Tribune, HGTV, FloorRadio, FloorDaily, Rug Insider, and the Ask Andrea nationally-syndicated home improvement radio show.

Contact:

Speedheat U.S. is located at 120 Arnold Mill Park, Suite 100, Woodstock, GA 30188. For information about reseller opportunities, general product information, pricing estimates and/or installation scheduling, please call 1-888-WARM-FLOOR (1-888-927-6356), or fax 1-888-927-6357 or visit www.speedheat.us.

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Speedheat US
Ingrid Weir
678-391-3244
www.speedheat.us
For advertising and marketing, please contact Lori Tilt at 678-391-3244 ext. 222.
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